How to Calculate Unit Economics for Your Business

Written by MasterClass

Last updated: Sep 29, 2021 • 5 min read

Unit economics is a simple yet powerful tool that can help you better understand the success and long term sustainability of your business. Whether you’re the CFO of a powerful company or the businessperson trying to get an e-commerce startup off the ground, you should be using unit economics alongside overall cash flow and annual revenue to analyze your company’s performance and plan for its financial future.