Chapter 8 of 24 from Malcolm Gladwell

Developing the Story: Analogous Worlds


Using David and Goliath and “What the Dog Saw,” Malcolm teaches you how to look for patterns and draw connections between seemingly disparate ideas.

Topics include: Hunt for Patterns • Case Study: David and Goliath • Case Study: "What the Dog Saw"

Malcolm Gladwell

Malcolm Gladwell Teaches Writing

In 24 lessons, the author of Blink and The Tipping Point teaches you how to find, research, and write stories that capture big ideas.

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Class Info


A pattern is something that appears in different worlds simultaneously. That's what a pattern, to my mind, is. So you'll see patterns, so long as you inhabit different worlds. So, you know, a pattern might be something that shows up in music, fashion, and, you know, sports. A trend would be something that surfaces-- and those worlds are connected, but not-- they don't overlap. They're-- they have subtle connections. But if you see something popping up in those kinds of-- then you know oh, that's a trend, right? So in order to see the trend, all you really need to do is to spend a little bit of time in those different worlds. So I always think a part of what I need to do, in order to kind of understand what's going on, is to make sure that I'm regularly leaving my own little island and visiting other islands. I don't always do a good job of that, but sometimes it's just about-- you know, yeah, I don't know if I always do a good job of that, but I do try-- I do think, in my mind, about how important it is to-- to trespass into-- in foreign territories. [MUSIC PLAYING] The book "David and Goliath," the original idea came from-- I went to a conference once, and it was a software conference, and I didn't know anything about software, but they had this kind of mixer that I was required to attend. And I found myself chatting to this guy who was from India. And he was talking about-- we talked about sports, because that's all I could talk about, because I didn't know anything about software. So we were talking about sports, and he told me that he was the coach of his daughter's basketball team. And I said, oh, because I-- he had a very strong Indian accent. It was clear he was an immigrant to this country of relatively recent vintage. And I was like, oh, you know, that's kind of interesting. You know, it wasn't like-- most basketball coaches are people who had played basketball as a kid. And I was like, did you play basketball in India? He's like, oh, no, no, no, I played cricket, never even-- I was like so, wow, you must have mastered-- you know, I got him talking. And he told me this story. He's like, yeah, I know nothing about basketball, he said. In fact, I think basketball, as it's played by Americans, is crazy. I don't-- once I got the rules explained to me, I was like, why do they play it in such a weird way? He didn't understand why one team would advance the ball up the court and the other team would wait-- the team on defense would wait at the other end for the play to come to them. If you know basketball, what he was wondering was why don't teams on defense play a full-court press the whole game, all the time. The most-- you know, basically he was like, you let the defenses, nine times out of 10, let the other team advance into their own end and set up their offense, and then they decide to defend. It would be as if we waited for Canada to arrive on the outskirts of Washington DC, right, before we mounted a defense....

Transform the ordinary

Ketchup. Crime. Quarterbacks. Thanks to Malcolm Gladwell, these ordinary subjects have helped millions of readers devour complex ideas like behavioral economics and performance prediction. Now, the renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his craft online for the first time. Write stories that captivate by learning how Malcolm researches topics, crafts characters, and distills big ideas into simple, powerful narratives.

Learn Malcolm’s writing practices—including how he finds stories in unexpected places—through on-demand video lessons.

A downloadable workbook accompanies the class with lesson recaps, assignments, and supplemental materials.

Upload videos to get feedback from the class. Malcolm will also answer select student questions.


Malcolm Gladwell

Malcolm Gladwell Teaches Writing