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Diane von Furstenberg

Teaches Building a Fashion Brand

Design Your Brand

In her 20s, Diane convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.


Watch, listen, and learn as Diane shares lessons from her five decades in fashion.


A downloadable workbook accompanies the class with lesson recaps and supplemental materials.


Upload videos to get feedback from the class. Diane will also critique select student work.

Lesson Plan

Great overview of how Diane approached and succeeded in the fashion industry, with interesting relevant information on creating, branding, and marketing.

Kim WarnerSouthern California

I'm so glad I took this class! Not only did it inspire me but it gave me insight about the industry. DVF is an Icon...It was an honor to learn from the best!

Suzette FranklinMichigan

DVF models a very clear and systematic way of analyzing your strengths and passions and the best actionable steps to move toward your dream.

Vicki Hanson-BurkhartCharlotte, NC

This is a must take course for designers in general. The basic concepts along with listening to a person with great knowledge are both beneficial and motivational.

Jeanette Lyn PorterAurora, CO

Huge thanks to Madame Diane von Fürstenberg and MasterClass. It's always encouraging to be motivated to realize our dreams.

Laura NdompeteloGeneva, Switzerland



We offer full refunds up to 30 days after purchase.

Any Browser

Your class will play in any modern browser.

On Demand

Take the class at your own pace and in your own time.



When does the class start?

Diane's class is scheduled to begin this fall. Students who pre-enroll will receive early access to the class.

What does the enrollment fee include?

  • Access to every lesson in the class
  • A downloadable workbook with lesson recaps, takeaways, and assignments
  • Membership in an active community of engaged students (upload your own work, or provide feedback to your classmates)
  • Access to instructor feedback and answers in Office Hours
  • Class-specific tools to help you practice your craft
  • You can see more information about what the class includes at

What format does the class take?

MasterClass is an immersive online experience. The curriculum for each MasterClass is designed by the instructor. Each class includes extensive pre-recorded video content, a class workbook, interactive assignments, and community activities. The videos are viewable at any time, and they can be paused, fast-forwarded, and re-watched as many times as you'd like. In addition, many students utilize the class discussions below each video to share their thoughts, upload their performances, and provide feedback on others' work.

How long is the class?

Diane teaches you her approach to building and marketing a fashion brand in 15+ exclusive video lessons.

Is the class live?

Diane's class includes pre-recorded video lessons, which can be watched at anytime. There will be opportunities to connect with your classmates in the community, which will happen in real-time. We'll announce any community activities to students in advance as they happen.

Can I download the videos?

No, the videos are not downloadable - but they are available in your account, ready for viewing (and re-watching) at any time.

Will Diane see my work?

We do not guarantee critiques from Diane. Periodically, we may have opportunities for students to submit work to Diane. As those opportunities arise students will be notified and given directions on how to submit their work. MasterClass does not accept unsolicited work.

How do I contact MasterClass?

Send us an email at and we'll be happy to help.

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Diane von Furstenberg

Teaches Building a Fashion Brand

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