Former Starbucks CEO shares lessons from nearly 40 years of leading one of the world’s top brands.
Members get access to Howard’s series, downloadable materials, and a copy of Howard’s new book, From the Ground Up*
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Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.
Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.
Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.
Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
Learn why leaders of every organization must establish priorities and understand the intricacies of their business.
Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.
Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.
Howard defines what culture means to him and ways to maintain a healthy balance.
Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.
People don’t want to be managed. Howard gives advice on how to effectively lead your team.
Howard shares ways to stay ahead of the competition by cannibalizing your core business.
Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.
Howard gives you parting advice on knowing when is the right time to make the leap and start your business.