Howard SchultzBusiness Leadership

Howard Schultz

Business Leadership
90-MIN VIDEO SERIES, 12 min/lessonAll-levelsLesson Workbooks
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Related Instructors:Paul Krugman,Daniel Negreanu,Annie Leibovitz,Gordon Ramsay, + 16 More

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Lesson Plan

  • 01

    Jump In

    Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.

  • 02

    Values and Profits Are Not Enemies

    Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.

  • 03

    Be Curious

    Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.

  • 04

    Don't Pioneer. Disrupt.

    Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?

  • 05

    Focus and Get in the Mud

    Learn why leaders of every organization must establish priorities and understand the intricacies of their business.

  • 06

    Find the Right Investors

    Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.

  • 07

    Coffee Break

    Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.

  • 08

    Overinvest in Culture

    Howard defines what culture means to him and ways to maintain a healthy balance.

  • 09

    Hire a Values-Based Team

    Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.

  • 10

    Don't Manage. Lead.

    People don’t want to be managed. Howard gives advice on how to effectively lead your team.

  • 11

    Cannibalize Yourself

    Howard shares ways to stay ahead of the competition by cannibalizing your core business.

  • 12

    Real Leadership: What Do You Do in Crisis?

    Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.

  • 13


    Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

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Howard Schultz

Business Leadership

All-Access Pass