Case Studies: Kardashian Jenner Family Brands

Kris Jenner

Lesson time 11:21 min

Kris walks you through how she and her family created individual product brands. She also offers guidance on launching your own ventures by staying true to your core values and creating spin-offs that authentically represent you.

Students give MasterClass an average rating of 4.7 out of 5 stars

Topics include: Kris's Branding Venture: "Safely" • Kim's Branding Venture: "SKIMS" • Kylie's Branding Venture: "Kylie Cosmetics"


- I think that the difference between having the family brand and each one of my kids having their own individual brand, it's just about what they're really passionate about, and what really makes them happy, and what is the kind of business they really want to put their time and energy into and develop. [MUSIC PLAYING] With Poosh and Kourtney, it couldn't be a better fit, what she's developed and her vision. And she's just-- she works on that brand so hard each and every day and has developed something that really has been super successful, but successful just personally for her, and really satisfies everything that she wants out of a career, and can't wait to try something new. And I think that's how each one of them are. With Khloe, it's Good American. With Rob, it's a very successful streetwear line. And he's got a hot sauce line because that's what he loves. And these are great examples of how my kids took their personal brand to the next level by monetizing it. It worked for them, and it can work for you too. It's doing exactly what feels right and having the balance between personal and work to create an environment where people gravitate towards what you're doing. [MUSIC PLAYING] Kourtney has Poosh. Kim has Skims and SKKN. Khloe has Good American. Rob has Arthur George, Halfway Dead, Grandeza Hot Sauce. Kendall has 818 Tequila and her modeling career and all of her modeling endorsements. Kylie has Kylie Cosmetics, Kylie Skin, Kylie Baby. And right now, I have Safely, which is a cleaning products company. And we have a new show on Hulu. I think it's safe to say we're here to stay. [MUSIC PLAYING] The one thing I love doing, and I mean I love doing, every single weekend, all weekend long, whenever I have a day off, I'm cleaning. And honestly, if you know me, if you know me, there's nothing that I love more than a great cleaning product. Some friends and business partners approached me about joining them and being a founder of a company called Safely, and explained that it would be plant-based products for cleaning, washing your clothes, washing your dishes, cleaning the house. And it was just right up my alley. And they know me really well. And they know that this is something that would really resonate with me. If I was ever going to have a product that wasn't beauty or fashion, it was going to be cleaning, which makes me really happy. I was approached to do this product at a time when COVID was at its height. So we started with a hand sanitizer, a soap, some hand lotion, and a cleaning product. And I was so impressed with what was presented to me that I can't even tell you my level of excitement. It was something that was a dream come true. I think that to smell the product, first of all, was something that I didn't expect. Because I expected it to maybe behave like something mediocre and smell like something really bad. And it was exactly the opposite. It performed ...

About the Instructor

With an empire that spans clothing lines, a billion-dollar makeup company, and 14 successful shows, Kris Jenner has become more than the matriarch of one of the world’s most influential families. The Kardashian Jenner “momager” is also a mother of a new era of personal branding. Now she’s sharing her journey to stardom with you. Learn how she cut through the noise, built lasting fame, and turned a vision into reality.

Featured Masterclass Instructor

Kris Jenner

Self-made star Kris Jenner teaches you how she built the Kardashian Jenner empire. Stand out and stay on top, whether you’re selling or sharing.

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