Malcolm Gladwell

Lesson time 14:32 min

Malcolm shares his guiding principles to uncovering a good idea for a story through research.

Malcolm Gladwell
Teaches Writing
In 24 lessons, the author of Blink and The Tipping Point teaches you how to find, research, and write stories that capture big ideas.
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The very thing that makes you love Google is why Google is not that useful. So you love Google because I want to know what the capital of Tanzania is. So I say, what is the capital of Tanzania? And it tells me, right? But that-- Google, in other words, has given me a dead end. I have my question. It answers my question. If I'm looking for a story, I don't want a dead end. What I want to do is I want to be lead somewhere entirely new and unexpected. So how do I get led to somewhere in entirely new and unexpected if I type in, what is the capital of Tanzania? I suppose I could type in "Tanzania." That kind of helps. But now, I'm still getting all the stuff on Tanzania. In other words, Google's too good. What you really want Google to do is to make mistakes-- to type in Tanzania, and Google gives me a bunch of stuff on Tanzania, but it will also randomly-- because it screwed up, throws in three things that are sort of about that, but are actually something entirely different that makes you think, oh, my goodness, I had never thought of this. Or-- and then Google gives you everything ranked by its popularity, right? That is the worst thing imaginable. Can you-- you're trying to write an article that's about something new and fresh that people want to read. What does Google show you? All the things that people have been reading. It's set up to confirm-- to confirm the direction that you're already on. And that's fine if that's the kind of story you want to write, if you know exactly where you're going. But I think the real problem-- the central challenge of the writer is the challenge you have at the beginning. What direction-- not what direction do I want to go in, right? I mean, of all of the different places I can go in the world, give me-- I want to find me some new, interesting place to go. And that is where the computer is not your friend. [MUSIC PLAYING] Librarians, as a class, are the friendliest people in America. Let's just start with that fact. Their job is to help you access the knowledge they have under their control. That's their job. They're trained to do that. It's what brings them pleasure. So once you understand that they're there for you, then it-- then the world is your oyster, right? You-- they want you to come into their library. They want to help you find stuff. They want to root through the archives for you. They want to do everything for you. And they-- I think their biggest problem is they think the world has forgotten about them. So you are, I mean, answering so many basic human needs by showing up at the library. So that's the easiest part of it. The hard part is-- the library is-- I mean, it is the physical version of the internet. I mean, it's like-- the problem is, where do you go? I even do things-- something as simple as, if I read a book that I really love, I will go to the library and I will see what books are around that book on the shelves, right? Because if that topic's really inter...

Transform the ordinary

Ketchup. Crime. Quarterbacks. Thanks to Malcolm Gladwell’s books, these ordinary subjects have helped millions of readers grasp complex ideas like behavioral economics and performance prediction. Now, the renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his first online writing class. Craft stories that captivate by learning how Malcolm researches topics, crafts characters, and distills big ideas into simple, powerful narratives.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I really enjoyed Malcolm's Masterclass on writing! I'm an author and found much of Malcolm's insight to be very helpful. While I didn't agree with 100% of his viewpoints, I did find most of them to be valuable (such as his recommendation to continuously practice your craft of writing just as a pro athlete spends so much time practicing for his/her games). I highly recommend this Masterclass!

He is a wealth of information and can so clearly and precisely convey his thoughts, great series.

a perspective from a renowned journalist and author has definitly helped considerably when i am as naive as i am. how to create a story that can be made to capture a reader is what i was after but i learnt so much more than that. thank you

He's an interesting person and I feel grateful to have been able to get insight into his process.


Elizabeth R.

I love librarians. I'm totally with you. I follow them around and carry their pens and pencils and scraps of paper.


I couldn't access it either. I tried to an alumnae library site but ran into the same block as Kelly Hunt.

Kelly H.

I can't read the whole Epstein article recommended in the "homework". You have to subscribe to the NY Review of Books to get it. I really don't want to sign up for a subscription. Is there any way to access the article alone?

Weaam I.

Hsi lessons aren't really in a mentoring kind of way but about personal stories reflecting to us beautiful and inspirational lessons and that for me is the best method of teaching; story telling and that makes him a phenomenal story teller.

Dianna Z.

My entire education is due to libraries - glad to hear his thoughts on it as well.

Eileen N.

I'd like to read the article about the school shooter. Where can i find this please?

A fellow student

Get off the internet... magical pdf found on internet. Ima go to the library and surf the internet with the librarian

Sabrina Z.

I live in a town where there was a school bombing in 1927. It's crazy when you look into the history of just your environment what you will find.

Delvin C.

SAME COMPLAINT! Again unable to download the .pdf. Error: This XML file does not appear to have any style information associated with it. The document tree is shown below.

Gianfranco C.

Download of PDF of lesson not working :( Browser, Google Chrome (Version 71.0.3578.98) on Mac