Business, Politics & Society

Finding Your Purpose

Sara Blakely

Lesson time 7:52 min

Meet your instructor: self-made billionaire and founder of Spanx, Sara Blakely. Sara talks about her journey as an inventor and entrepreneur, sharing that her purpose is to serve women and make products for women better.

Sara Blakely
Teaches Self-Made Entrepreneurship
Spanx founder Sara Blakely teaches you bootstrapping tactics and her approach to inventing, selling, and marketing products that consumers love.
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NARRATOR 1: You're about to meet a woman who took her idea from the drawing table and made it happen. [MUSIC PLAYING] NARRATOR 2: Sara Blakely who turned $5,000 of her own savings into an empire. [MUSIC PLAYING] NARRATOR 3: She did it through innovation, grit, and a sense of humor. Celebrities around the world have sang Spanx praises. - Spanx, it's my dream come true. - If you keep the Spanx on, it'll all work out. - I've given up panties. I wear Spanx. That's more information than y'all need to know. NARRATOR 4: This is an entrepreneur, turned their invention into a must have in every woman's closet. NARRATOR 1: They're ubiquitous, and they've sold millions. - In 2012, Spanx founder Sara Blakely became the youngest self-made female billionaire. NARRATOR 3: Sara was recognized as one of "Time" 100's most influential people in the world. NARRATOR 5: Sara Blakely, the Michael Jordan of women's underwear. The company is expanding its brand with an eye toward comfort. - She's the reason you have to be bullish on America. - Sold. We got a deal. NARRATOR 1: Sara's always pushing herself out of her comfort zone. NARRATOR 6: Sara Blakely admits she's not your typical CEO. She's bringing balance feminine energy into business. NARRATOR 1: Sara is sharing her success by empowering women around the world. She started with an idea and has built an industry. She's a game changer. [MUSIC PLAYING] - I started Spanx as a frustrated consumer. I had no experience. I had $5,000 set aside in savings. I'd never worked in fashion. I've never worked in retail. And I had never taken a business class. I just simply wanted to be able to wear white pants to a party and have nothing show underneath it. And my very first product became footloose pantyhose that transformed how women wore clothes and filled a much-needed gap between sort of the heavy duty girdle and the thong. And that's how most entrepreneurs get started. They either, A, solve the problem or make something better. One of the most common misconceptions of entrepreneurs is that we had it all figured out before we even took the leap. That is not the case at all. We figured it out along the way and so can you. So in this class, we're going to talk about developing the mindset that helped me start and grow Spanx for the past 20 years. And it's going to talk about how you can find your purpose, how to make a product, how to market a product, and how to sell a product, how to create a business culture and build a team and in what order to build a team and, truly, just how to take any idea from the idea stage to the market. Because raising capital wasn't part of my journey, this course is not going to cover the nuts and bolts of how to raise capital. This is a how to roll up your sleeves, get out there, and make something happen on your own course. It's about anybody out there, who may or may not be able to a...

Find your big idea

With little more than an idea and a drive to find her way, Sara Blakely went from selling fax machines door-to-door to becoming the world’s youngest female self-made billionaire in 2012. Now the inventor, entrepreneur, and founder of Spanx teaches you to open doors and close deals. Learn Sara’s customer-first approach and her tactics for prototyping, branding and building awareness, and bootstrapping your way to success.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Wow! Looooooooved every second of watching this beautiful gem of a woman spill her heart and uplift her mind. Right in front of us all of us! Beautiful! ...Thank you so much!

Great class! Sara is a true inspiration and a class act. Love her!

This class is something I will repeat over and over because of the different components it covers: mindset, building on sales skills and so much more!

ive read lots of books, but i sure wish id taken this before i started and failed in my last business. this really upped my entrepreneurial IQ. comprehensive yet efficient course. thanks so much!


Vinita J.

Hi Sara ! Finished all your lessons and really admire you for what you have done. Wishing you success all the way and wish I too can learn something from you. Thanks.

Christine V.

Hello I completed the course with Sara Blakely. Can you send me please a certificate of completion? thank you Christine Vamvakidou

A fellow student

Sara, I would love to see your Venn diagram, if you have actually made one.

Rashel D.

Um, your story is my story! Love being inspired by your journey! Thank you!!!!!!!

Denis M.

So the hardest part is to fill a circle named "How do you want to serve the world?". Any advice?

Gil M.

I like very much so. She's very outgoing and charismatic person. I easily can see why her business was successful. Not only by its product but by her character which is filled by energy and enthusiasm.

Anjali P.

What I like about Sara is that on the one hand she is a business role model and in another, she is just a relatable and warm human, no different than any one of us. A rare mix of power and humanity. Looking forward to diving in to the rest of the lessons.

Jeremy W.

Watching this now and very inspired to watch SEO now like Sara (who’s also based in Atlanta ) do her thing at such a high level! | Lets work together. Visit me at