From Shonda Rhimes's MasterClass

Pitching Your Show

You can't make a TV show without pitching it first. Shonda shares how she originally pitched Grey's Anatomy to network executives and her top tips for how to deliver an effective pitch.

Topics include: The Structure of a Pitch • How to Practice Your Pitch • Shonda's Pitch for Grey's Anatomy


You can't make a TV show without pitching it first. Shonda shares how she originally pitched Grey's Anatomy to network executives and her top tips for how to deliver an effective pitch.

Topics include: The Structure of a Pitch • How to Practice Your Pitch • Shonda's Pitch for Grey's Anatomy

Shonda Rhimes

Teaches Writing for Television

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So a pitch, for those of you who don't know, and why should you know? Because they're the worst. A pitch is when you go into a producer or a studio or a network, and you tell them the story of whatever idea you have. You say, I have an idea for a medical show about four young surgical interns who blah, blah, blah. A pitch. And it's usually five to 10 minutes long, and you give them all the details of the show. And in television, they'll tell you whether or not they're interested in buying that show and thus hiring you to write that script or not. That is a pitch. Pitching is probably the single most important thing that you can do once you've gotten in the door. You want to get a chance to write a television show. You want to get your chance to develop something, you have to pitch. You can't just do whatever. You have to walk into the door and say, here I am. Here's my idea. And here's how it's going to work. That is the most important thing you can do. And if you're bad at it, it is a giant challenge. So you really have to figure out how to do it and how to do it well. Oftentimes, what makes a really bad pitch are two things. One, no sense of structure. Two, something you cannot follow. If you can't take me from plot A point to plot B to plot C point, and I don't know what's going to happen, or I have no sense of where we're going or where we've been, that's terrible. If I'm lost or just too much, like if it goes on for too long, and it gets sort of painfully long, you're doomed. You want to be able to get in, speak your piece, let them ask you questions, and then you can elaborate all you want to, and get out. You start with the premise. You tell them what the pitch is about. This is a show about a group of young surgeons. Then you tell them what the world is going to be. You give them a paragraph of what the world is going to be about. Then you introduce the characters. You tell them what the plot is going to be. Then you tell them the plot, then you tell them what you told them, then you tell them how funny it's going to be or how moving it's going to be or how great it's going to be, then you tell them how many episodes you can come up with. Basically like, this endless amount of episodes, because we can do blah, blah, blah. And then you thank them and you leave. It's actually quite simple, but it feels difficult. I think it's incredibly important to know as much as you can about your idea before you walk in the door and pitch it. You don't ever go in the door sort of vague. I want to do a show about martians, and that's all you know. But you also don't go in the door and say, I want to do a show about martians and their names are Joe, Sally, Tom, and Eddie and they live at 452-- you don't do that either. That's way too many details. So you have to be able to know all the details, bu...

Make Great Television

When Shonda Rhimes pitched Grey’s Anatomy she got so nervous she had to start over. Twice. Since then, she has created and produced TV’s biggest hits. In her screenwriting class, Shonda teaches you how to create compelling characters, write a pilot, pitch your idea, and stand out in the writers’ room. You’ll also get original pilot scripts, pitch notes, and series bibles from her shows. Welcome to Shondaland.


Students give MasterClass an average rating of 4.7 out of 5 stars.

This class really went beyond my expectations. You know how most classes provide an opportunity to ask questions? No need. She answered them all.

She's clear, concise and insightful. I will refer back to this class and am grateful.

Don't second guess, don't put it on hold. Get it now, if you don't have a way, find a way. It will change your life, Shonda is everything and more.

I found this extremely helpful and insightful, and will absolutely reference Shonda's teachings while writing my pilot. Thanks Shonda!



This is one of the most useful lessons yet. It has answers to those questions you might want to ask but may not get a response. Thanks a bunch Ms. Rhimes

CeeJai J.

Great lesson, my biggest take away is - you don't have to have the 'perfect pitch' (pun intended) to get a show on the air. But I have to have great content!

A fellow student

Dear Shonda Rhimes, I am viewing from the Netherlands. Thanks for these lessons. Just want to let you know that there is a young Dutch student who became a doctor inspired by Greys Anatomy. She just was interviewed for Dutch television, where she showed her Iphone recordings of a hospital taken out of business by an insurance company and what that meant for its patients and doctors. Also she speaks out against the increase of administrative work doctors have to endure. 60% is now spend on paperwork instead of on patients. She wants to spend more time with the patients, just like the doctors in Greys Anatomy. That is how big and far reached your show inspires and is loved. Deep bow!Karin Ysbrandy

Ayah A.

I have heard reams and reams of information over the years on how to pitch. I have heard next to NOTHING on how to acquire these pitch meetings. Any ideas?

Anthony J.

I needed this info. Thank you for the examples, it truly cleared up somethings for me.

Denise J. pdf...if I already downloaded it would it turn into code instead??? Could be my mistake??? Oy...

Ayah A.

I love that we get to see examples of the actual story bible and pitches, etc. I think the most important thing is to keep writing as you are learning. I love to apply what I'm learning as I go along.

Raoul H.

Einfach großartig! Dannach habe ich gesucht! Great! That's what I was looking for!

Denise J.

Fascinating! Authentic! I am grateful to be back in the game after getting caught up in LIFE!


I think the hardest thing for many writers ( including myself) is to make contact with the TV/ Film executives. It feels like a chasm that can never be crossed into an alien land, fraught with impending doom and disaster and yet, we must don the hero's/heroine's suit of armour and get into the fight. Be the hero and cross the chasm.