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Arts & Entertainment

Creating A Personal Brand


Lesson time 11:30 min

Usher breaks down his secrets to branding success so you can create your personal brand. From social media to sex appeal, Usher shares the tools you'll need to set yourself apart.

Teaches The Art of Performance
In his first ever online class, Usher teaches you his personal techniques to captivate audiences across 16 video lessons.


If you want to be an artist, you have to find a way to market and sell what you've created. Create your commodity. You have to realize that you are an entrepreneur of yourself. And you have to take full responsibility and ownership of who we are and what products you're putting out to the world. [MUSIC PLAYING] I started off actually a lot older in concept than I did when I was a kid. Where most kids were trying to figure out what was going on the playground, so on and so forth, I was into much more grown things. Now, this was all as a result of the people that I was around. I was around a lot of grown men. And my mentors wanted me to be cooler, and not necessarily just be a kid. But that was my branding. I wanted to make sure that I had something that would cater to the girls. So the way that my body looked was something that I really, really focused on. Dancing was also something that was very, very important to me, so I really studied. I looked at other dances and specific moves from a specific time. And I brought all of those things that I had seen to my stage, to my videos. It wasn't until I began to own, or take ownership, of who I was and begin to tell my story the way I wanted to tell it that I began to shape the artist that I am today. [MUSIC PLAYING] The one thing that matters more than anything is individuality. If you really want to have longevity as an artist, you have to figure out what your thing is, even if it's inspired by someone else that you've seen and been motivated by. There was something really cool about the way Bobby Brown was just careless when he first started, right? There was something cool about the way LL Cool J would like his lips a million times. You know what I'm saying, for the-- it's for the girls. But he knew he was doing. He found the little things that were his. And maybe that was a part of his culture and where he was from. And I can remember, you know, traveling the road and looking at television, trying to figure out what is it that people will remember me for? So I'd sit in my room, you know, and I would just do crunches, crunches. Because I wanted have this stomach, I wanted to have, you know, the six pack. That was my thing. Now if that's your thing, hey, do it. I'm not saying you will be able to catch up with me, but-- Hey, listen. You got to figure out what it is that you are going to do. You got to figure out who you are and you've got to be dedicated to it. That meant 200 crunches a day if that's-- whatever it may be. Pushps, whatever it is. That was my thing. I mean, I use something as simple as my raccoon hat. A lot of people looked and were like, what is he doing? That's what I felt at that time and I did it and I committed to it. No matter how you felt about it, I loved it. You have to have that type of belief in yourself in orde...

Meet Your New Mentor

Usher, winner of 8 Grammy Awards, reveals the technical skills, career lessons and breakthrough advice that he has used to captivate audiences for over 25 years. For the first time ever, learn how Usher approaches performance and wins over audiences from the studio to the stage. There has never been a class like this before.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Very engaging and inspiring, I think to improve it classes should be longer with more specific techniques and training but for me this was more than enough to go away and work on within my current program. An excellent resource to always comeback to. Thank you Team and Usher. Dele

I am not a performer per se, but I learned a lot from Usher I can use in "normal" life.

Definitely gave me the self confidence i needed. Usher man you are a huge inspiration, hopefully one day i will be able to perform and you might see it hehe.

grounded, truthful; good lessons for life and any career, not just performance



I’m looking for someone who can collaborate to make a soul beat for the intro for my newYouTube series. Hit me up



Chava G.

When Usher shared his teaching on creating a brand, He plants seeds and rips out nonsense. I see that branding is just as important as anything else in crafting a perfect performer. You have to be yourself, you have to practice and hone the craft vigorously and with confidence born of knowing what and why you are doing the D thang! - Selah

A fellow student

Im looking to collaborate with songwriters, producers, beat makers and mixing engineers or anyone that has a passion for music IG: OddestOneOut

Eddy J.

I got lots of lyrics that are unique and orignal . I don't know music, but I know a great artist can turn them into hits. It is like anything in life if you can't get it to the right person, it goes nowhere. Thanks for your advice Usher.

Jarreau W.

This is the lesson that I will watch repeatedly... long after I complete the course. Confidence is my biggest hurdle when I'm not on stage. The entrepreneurial mindset that Usher speaks about is very true. I was fortunate enough to have my music featured on a couple of webseries... all because I simply started a conversation. I'm also glad that Usher described his definition of sex appeal. This is something else I've struggled with. A lot. Personally, its the one thing separating me from reaching the next level as an artist. My weight, how my clothes fit, my persona... all play a role in my confidence. Its funny because when I perform I'm flirtatious, energetic, interactive, and in my element. I'm so glad that this lesson is a part of the course. Now I can face my biggest fear.

Danny D.

I was able to help employers and fans find a place to land by creating my homepage powered by, "Bandzoogle". I like Bandzoogle, because it's mainly for performers or people with a band.

TaylorAnn M.

Usher is on point in this lesson. There is no one else like you in this world, you got to use that individuality to your advantage and truly Believe in yourself. I like that he pointed out to about staying connected to others/the fans. Don't let that ego change you and the way you act, you can't forget who you are and how the people are your support and got you to where you are. Awesome lesson, really loving this class.

Sonja E.

I have been told my style is "Grown Folks Music!" LOL! It's the kind of music that makes you smile, hold on tight to your love and beam from the beginning of my song to the end. I LOVE SOUL MUSIC! I am a "Soul Singer" and called many times "A Singer's Singer!" That is who I am and I have really embraced that about myself and my singing. I would love to sing a tribute album to Phyllis Hyman with a full orchestra and band! She was an amazing vocalist who LOVE to sing and perform for her "Phans!" Once I do that I would love to record a Pop/Dance Anthem that stands the test of time and also a Jazz quartet in honor of my Dad, Gabe Freeman, who was a drummer for Kool & the Gang back when they were a Jazz/Fusion band. That would be amazing and I believe someone in the world would live to hear this!


I have to say that as a teacher, Usher makes some very valid points and gives great encouragement for you to step out and own your work and who you are. I am really enjoying this class!!