Business, Politics & Society

Getting the Work Done: Anna’s Management Tips

Anna Wintour

Lesson time 9:08 min

Anna walks through the management techniques—including how to build and manage a team, and how to give feedback—that have helped her be an effective leader.

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[MUSIC - ALIBI MUSIC, "AUTUMN ROSE"] ANNA WINTOUR: Being a leader means having a strong vision. Being a leader means understanding and responding to criticism. Being a leader means making the tough decisions and taking full responsibility for them. And being a leader means hiring a great team and always giving them credit. In this chapter, I'm going to talk to you about my leadership style and the management techniques that have worked best for me over the years. You are nothing, nothing, without a good team. So I have always tried to surround myself with people that I enjoy, the people whose opinions I respect, whose minds I respect, whose taste I respect, that isn't always in line with mine, that can do things that I couldn't possibly dream of doing, that also can shock me. I have learned to love a surprise, that however much you might talk to an editor about what a shoot or a piece might be, when it comes in, it could be something completely different. And sometimes that's completely OK. It's great to have a team that stays with you. And you grow together. And you become, like, second nature to each other. I think it helps me think through the bigger picture. It gives me a different point of view. They can point out times of danger. They can say, we're not doing enough of this. Maybe this will be taken the wrong way. I think it's really, really important to have as diverse a group of people in terms of opinion, or backgrounds, age as you possibly can, because it helps inform all the judgments that you make. It helps inform the content that you put out there. And it helps make "Vogue" better. [MUSIC PLAYING - ALIBI MUSIC, "PROMISED WALKS"] It's so important to look for someone who is a self-starter, who you feel can make decisions on your behalf, that is going to be a wonderful ambassador for you and your business. I think it's also important to make sure you find someone who is discreet, who is loyal, who is positive, who is a straight talker, but also is passionate about the world that they are about to enter, not someone who might be seeing it just as a stepping stone to something else. I am always thinking, can this person have a career? If not at "Vogue," can they have a career at Conde-Nast or within the industry? Because of course, they're investing in us, but we're also investing a lot of time in them. [MUSIC - ALIBI MUSIC, "AUTUMN ROSE"] I have a pretty consistent structure for my day that I find works really well for me. I wake up early, between 4:00 and 5:30. I read both the British and the American papers online so I know what's happening. I often play tennis. I eat breakfast consisting of Starbucks. I head to the "Vogue" offices. And I usually arrive between 8:00 and 8:30. I could have meetings with my fashion editors, my features editors, or the digital team. I could be reviewing pictures that are coming from a recent shoot, or reviewing clothes to be photographed for an upcoming cover. I le...


How to be a boss

A fashion and media icon, Anna Wintour has been driving our cultural conversation for more than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her signature sunglasses and gives you unprecedented access to her world. See how Anna nurtures talent, makes bold decisions, and evolves a brand. Learn how to lead with impact from a visionary creative leader.



Reviews

4.7
Students give MasterClass an average rating of 4.7 out of 5 stars.

As a former childrenswear designer, ladies and men's technical designer. Anna, all you've sd has helped me in my 2nd career in beauty! Great class!

An absolutely interesting and helpful master class for me mostly in terms of the importance of thinking out of the box, be fearless and don't be afraid to make mistakes. Such inspiring messages, on both theoritical and practical level, brought out in these series of seminars by such an incredible woman! Truly excited and thankfull!

This class provided a lot of insight on the fashion industry while also offering tips on creative leadership in general, 10/10, I'd definitely recommend this!

Anna Wintour is an icon and has shown how she has become the success we see. I learned to stay true to myself and always see the bigger picture. The list is endless in how I will improve and what else she helped me open my eyes to. A class to remember.


Comments

Michael

Anna explains the way she builds a team and how she manages them, as well as makes a point to explain how she manages her self, in an eloquent, well versed explanation. The editing cuts the information into organized, easy to digest sections while still keeping the personality of it all. Most importantly for me, throughout the lesson, she give a nod to ways others work or manage, and explains that while it doesn't work for her, she humbly acknowledges and gives credence to those that excel in their self management.

Marina D.

I find so inspiring how she is always so straight to the point. Makes everything feel so easy and fluid. No ornaments.

Richard H.

Like Julie, this was one of my favorite lessons so far. Having worked for many years, I totally agree with Anna. As a effective leader, you hire individuals which best fit the position and the organization. Do not micromanage, but provide the team with autonomy and teach individuals how to make effective leadership decisions. Micromanagement is the downfall of so many in the management field. It leads to an unhealthy culture and climate and ultimately can destroy people's careers.

Jennie J.

Clarity and just say no and move on. That really resinated with me. Time is precious and it is frustrating for everyone involved to waste it trying to fit a round peg in a triangular hole.

Lito M.

Its very encouraging and how to make great decision. I really love the word she used MICROMANAGING, I agree with her because we have all individual strategies when it come to management, base in our education, skills and talents.

Brett G.

I'm excited to watch Anna's lessons because her world is moving at a rapid pace. Publishing deadlines combined with fashion trends and shifts and world events must make for crazy days and potentially a lot of pressure. Hiring the right people and empowering them is a great way to combat the pressure. Attack as a team with nobody in a silo while also holding everyone responsible for their contributions to the team. I like her list of attributes she looks for when hiring and will stare it with my peeps.

A fellow student

I appreciated Anna’s perspective. It would be interesting to hear more about how she manages her time.

Eric S.

Dear Ms. Anna Wintour, Another great video #2. Especially the "Micromanagement don'ts"

Sevi O.

Anna Wintour's precision and clarity in her voice and attitude gives you such an arousing inspiration to move forward! 💙🌍💫

A fellow student

I've always had leaders and mentors preach not taking work home and carving out time for yourself at night (which is what I've adopted), but it's so clear that Anna lives her LIFE in Vogue. She does a great job of integrating her work everywhere, so its a no brainer as to HOW she's gotten to where she is. Also to be direct, empowering, and quick about things is a take away for me - otherwise, things don't move forward.