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Business, Politics & Society

Inside Vogue: Leading With a Vision

Anna Wintour

Lesson time 14:37 min

Inviting you into her office at Vogue, Anna shows how she leads with a clear vision and point of view while encouraging creativity and collaboration among her team members. Anna also addresses how she deals with criticism.

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Anna Wintour gives unprecedented access to her world, teaching you how to lead with vision and creativity—and without apology.
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ANNA WINTOUR: "Vogue" is a voice of authority and leadership within the industry because fashion does not exist in a vacuum. Fashion is a huge business, gives all important jobs to so many people. It is also a very, very vital and alive and important sense of expression. Watch the world, study shifts in culture, and listen so you can make choices that speak to what is happening in a wider context. You need to stay true to your own vision and to act always with clarity and with conviction. And that to me is what a leader does. It's very important for you all to remember that not everybody is going to always agree with you and that you will be a times in your careers criticized, maybe strongly, maybe in ways that might hurt you. You can't-- you shouldn't ignore it. You can't pretend it's not happening. I think it's very helpful actually to listen to criticism and to hear what people have to say. And it's often-- you can often learn from it. But at the same time, you have to remain true to your own vision. And I think particularly in the world of media and journalism and fake news and things not being always straightforward and honest and what they seem, it's even more important for one's audiences, whoever you're addressing, whoever you're talking to, to understand what it is that you're standing for and to realize that this is the core of who you are. And there will be those who disagree, but you can't be everything to everybody. And you have to accept that and plant your flag in the ground in a way that you feel is most appropriate to the route that you're taking. We work at "Vogue," so fashion conversations happen all the time. But we also have weekly fashion meetings, which involves everybody that works in fashion throughout the title, whether it's in video or digital or whatever channels it may be. We-- everybody comes. But possibly the most important meetings that we have, even though we've been talking to each other throughout the whole month of fashion shows, is the one that we have when we all come back from the shows. We discussed what we have seen, what stood out, ideas, collections we like, maybe those that we didn't, models that we admire that somehow look new and different on the runway. And we then try and distribute these various ideas over the next few months. And I thought it would be fun and hopefully helpful to have you sit in on one of these fashion meetings. Thank you for all the ideas. It was remarkable that nearly all of you it's just the same idea. It made my job over the weekend a lot easier. And thanks to Sally and Mark and Virginia, we've narrowed it down, and we've tried to allocate it to months. But it would be great to study it, discuss it, and then we can go back and review. But on January, Tabatha I think suggested the boots, which we thought would be great to do early. And then in February, bearing in mind who we have on the cover, I wanted to make that very much about women's empowe...


How to be a boss

A fashion and media icon, Anna Wintour has been driving our cultural conversation for more than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her signature sunglasses and gives you unprecedented access to her world. See how Anna nurtures talent, makes bold decisions, and evolves a brand. Learn how to lead with impact from a visionary creative leader.



Reviews

4.7
Students give MasterClass an average rating of 4.7 out of 5 stars.

This was my first class and I got so hooked that I did it in one session. Still have to review the workbook now as there was so much information to absorb. You can tell why Anna has been so successful and why she is at the pinnacle of the fashion and publishing world. She reinforced so many concepts on what it means to be a good leader and what it means to be passionate about one's work.

I really enjoyed this class, her advice for every topic was right on point and easy to understand. The case studies were amazing. Thank you Anna for sharing your years of work and experince with us. And on top of that VOGUE gain a new customer!!Now, I feel more confident about incorporating some ideas that I want to try for my Athleisure clothing line.

I appreciated Anna's willingness to be fierce and vulnerable with us. She inspired me, as a woman in a mostly male culture, to be even more myself (and fierce!). Thank you, Anna!

I have to admit I am not in the fashion business at all, however, this Master Class was remarkable. I felt inspired from Anna´s leadership style and experiences. A perfect complement to any business master degree. Thanks for let her be part of MasterClass


Comments

A fellow student

I found it very interesting to see behind the curtain at the meeting and run through. It was clear that Anna has a powerful POV but the ways of checking in with those voices around her was compelling. I also found myself thinking about how to have these kinds of focused creative meetings in my own industry in travel.

A fellow student

One can lead with a point of view, but it is important to listen. Maybe another idea can contribute to your point of view or it may lead in another direction then or at another time. Again Anna emphasizes being aware of the world around us and take inspiration from it. One will be relevant and speak to the audience. Being decisive develops as one gains experience. Anna certainly seems to have that in her wheelhouse.

Silvia L. G.

Learnign to listen is key in order to be able to interpret what we see in the world, being in fashion, journalism or in any industry for that matter.

Erika Von Finck

I think it must be very interesting to see, how the different interpretations and perspectives of the editors are shaping the essential content reflected every month in the magazine. How to combine the expression of the different elements of the designers in their collections and how it changes according to the culture of one country to another. And I would love to assist to one of your fashion meetings and to one of those run through! On the other side, to DEAL with CRITICISM, to me, it´s all about a total ACCEPTANCE of all things that are in your life and the lives of other people around you. We live in a world full of belief systems and you will continually find yourself pulled back into duality. When you move into your heart, you automatically transcend the duality. But If you fall for drama, you will create more drama. Drama simply means the lack of love self and trusting yourself. So, instead of falling for drama, you can step a side and think, what represents the situation? Simply allow yourself to see the potentials around it. To trust to yourself, ALLOW your being within you to handle these things without expectation of results. With your allowing, the transition will be much smoother, easier and faster. This will change much of the thinking of the way things are done, and it will give you a different perspective, the wisdom and KNOWING. Accepting, Allowing, & Knowing is to be in the NOW, they will become the energy of your day. You give of yourself and your life for one simple purpose, You Are a Sovereign Being! Period.

Veronica H.

I'm loving all of them thus far and experiencing "aha" moments as a continue.

Sheryl B.

Great lesson and advice. I fully agree that expanding your learning experience is invaluable and you must explore the world. I think too often individuals do spend too much time on their phone and computers. I know we are all so busy, but we must take time to breathe and be still even for just a moment.

Maria del Carmen P.

You have to listen, but doubting makes you weak. I can not agree more. And more when you work in a sector saturated with single-gender views (male) as mine, telecomm in fact.

Sarah S.

I do believe it is important to give assignments to workers who are passionate about the topic. However, if they create a product that you as their leader do not necessarily agree with, how can you tactfully tell them that it is not the product you were looking for without leaving them discouraged?

A fellow student

Great leadership wisdom All leaders are criticized... but be true to your own vision... You can't be everything to everybody... plant your flag in the ground and be the best you. Lead with your vision There are over 7.8 billion different opinions on this earth. Only a very few of those opinions should matter to me. Don't dwell on the critics. We need the approval of a very small number of people to be successful in our business. Your passionate vision will attract the customers/clients who are attracted to your vision. Lead. Do not try to follow the trend. Be yourself.

Kay T.

"Worrying about what others think can dilute your judgement and, ultimately, your effectiveness." #gem