Business, Politics & Society

Inside Vogue: Leading With a Vision

Anna Wintour

Lesson time 14:37 min

Inviting you into her office at Vogue, Anna shows how she leads with a clear vision and point of view while encouraging creativity and collaboration among her team members. Anna also addresses how she deals with criticism.

Anna Wintour
Teaches Creativity and Leadership
Anna Wintour gives unprecedented access to her world, teaching you how to lead with vision and creativity—and without apology.
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ANNA WINTOUR: "Vogue" is a voice of authority and leadership within the industry because fashion does not exist in a vacuum. Fashion is a huge business, gives all important jobs to so many people. It is also a very, very vital and alive and important sense of expression. Watch the world, study shifts in culture, and listen so you can make choices that speak to what is happening in a wider context. You need to stay true to your own vision and to act always with clarity and with conviction. And that to me is what a leader does. It's very important for you all to remember that not everybody is going to always agree with you and that you will be a times in your careers criticized, maybe strongly, maybe in ways that might hurt you. You can't-- you shouldn't ignore it. You can't pretend it's not happening. I think it's very helpful actually to listen to criticism and to hear what people have to say. And it's often-- you can often learn from it. But at the same time, you have to remain true to your own vision. And I think particularly in the world of media and journalism and fake news and things not being always straightforward and honest and what they seem, it's even more important for one's audiences, whoever you're addressing, whoever you're talking to, to understand what it is that you're standing for and to realize that this is the core of who you are. And there will be those who disagree, but you can't be everything to everybody. And you have to accept that and plant your flag in the ground in a way that you feel is most appropriate to the route that you're taking. We work at "Vogue," so fashion conversations happen all the time. But we also have weekly fashion meetings, which involves everybody that works in fashion throughout the title, whether it's in video or digital or whatever channels it may be. We-- everybody comes. But possibly the most important meetings that we have, even though we've been talking to each other throughout the whole month of fashion shows, is the one that we have when we all come back from the shows. We discussed what we have seen, what stood out, ideas, collections we like, maybe those that we didn't, models that we admire that somehow look new and different on the runway. And we then try and distribute these various ideas over the next few months. And I thought it would be fun and hopefully helpful to have you sit in on one of these fashion meetings. Thank you for all the ideas. It was remarkable that nearly all of you it's just the same idea. It made my job over the weekend a lot easier. And thanks to Sally and Mark and Virginia, we've narrowed it down, and we've tried to allocate it to months. But it would be great to study it, discuss it, and then we can go back and review. But on January, Tabatha I think suggested the boots, which we thought would be great to do early. And then in February, bearing in mind who we have on the cover, I wanted to make that very much about women's empowe...

How to be a boss

A fashion and media icon, Anna Wintour has been driving our cultural conversation for more than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her signature sunglasses and gives you unprecedented access to her world. See how Anna nurtures talent, makes bold decisions, and evolves a brand. Learn how to lead with impact from a visionary creative leader.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I am an administrator of an art department in education. I benefited so much from Anna's advice, knowledge, and common sense, but most of all vision.

great insight into the brilliant minds of these icons and how they lead their lives, what drives them day to day.

Without a doubt, one of the greatest leaders of our generation. Great class.

Insightful and exceeded my already high expectations!



This episode starts to open us up to Anna's work style in her leadership role as two videos are incorporated into the lesson. The first video gives us examples of pushing quieter ones for their perspective, keeping others on track, giving approval to another, and seeking missed/final comments before she moves on and accidentally leaves any important POVs behind. The second video takes us through a "run-through" where she displays similar as well as new examples of her leadership previously taught to us in this and other lessons. This lesson specifically starts to take us off the previous two lesson's simple, though basic list-style lesson approach and allows us to view previously learned lecture points in her very own real world application.

Victoria M.

I have to keep reminding myself to remain true to myself because in the end, like Anna Wintour said, it’s where you get your inspiration.

Michel O.

Wow! I am really learning a lot of how to manage my how creative roll. This lessons are so powerful to me and the Anna's Tips at the end of the video are great.

A fellow student

Fashion is a mirror of a history. I found myself in the every single world of her. She is brilliant.

A fellow student

The level of confidence and ownership Anna conveys is so inspiring. Her ability to take her vision and break it up amongst a team she believes in while simultaneously allowing them space to showcase their own creativity is astounding. I’m obsessed!

Richard H.

Having learned about fashion meetings and walk throughs in "September Issue" helped me better understand the decision-making process described in this video. Anna spoke of the documentary, The Editor's Eye, which I have watched over and over many times. Each individual and the contributions they made to Vogue and the fashion world were amazing.


More and more as I continue with these lessons, my appreciation of Anna Wintour grows. Her wisdom and gems of knowledge fills my being with such insight and confidence. I am feeling so appreciative and fortunate to be taking this class. These are lessons we can use within our daily lives for whatever path we take! I took these lessons because of my curiosity for Anna Wintour. Instead, I'm being amazed by the importance of what she is sharing. Thank you, Anna.

Brett G.

As I watched this lesson, I thought its cool in terms of interesting to see a fashion meeting in progress and get Anna's bullet point tips, but other than that, no big revelations here. But then... I love love love what she said about being decisive and don't agonize. Move on and don't agonize over the decision that was made and don't over explain. I needed to hear that right now for some personal stuff going in my life. Bam, five stars.

A fellow student

Really appreciated to share the insights of how Anna runs the business, how their team meeting has been conducted

Allison F.

It was really fascinating and informative. I truly admire Ms. Wintour's strength and creativity and her ability to stand strong behind her decisions without second guessing herself. This is a very important point to remember, especially for women in leadership roles.Confidence and passion are evident in her style of leadership and I find this thrilling.