Business, Politics & Society

Leading With Impact

Anna Wintour

Lesson time 11:18 min

Iconic leaders don’t just execute on their job; they also build relationships with their audience and take a stand. Anna speaks about the deeper meaning in her work and why it’s always important to give credit to others.

Anna Wintour
Teaches Creativity and Leadership
Anna Wintour gives unprecedented access to her world, teaching you how to lead with vision and creativity—and without apology.
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[MUSIC PLAYING] - The primary role and the responsibilities of an editor in chief, I think, varies with each person. Everybody follows their own map. For myself, I don't think-- I don't sit there with an org chart thinking, OK, today, I'm going to be an editor in chief. And I'm going to do that. I think much more about representing Vogue on a bigger stage. I think about how we can use Vogue as a platform, I think a platform for change, a platform for activism, a platform very importantly for the fashion industry. I think about what we can do from an extracurricular point of view that will be meaningful not only for Vogue but for our audiences and for the industry at large. I can't remember exactly when I first started to talk to RJ Cutler about the September issue. But it really came out of wanting to try and explain to the world what the Met Gala was and how that particular event had really changed and grown and what it had become in a meaningful way to represent for the fashion industry as well as for the museum. And it was through the conversations that I had with RJ that he pivoted and changed to let's make this about the September issue, which hadn't been our thinking at all at the beginning. I think it brought a deeper understanding of what it takes to work at Vogue and the care and love and how much work goes into an issue like a September issue. So from that perspective, it was, I think, extremely helpful and also very revealing to our audiences in understanding the process that they simply hadn't thought about in that way before. We picked up the original thread a number of years later when we made "The First Monday In May" with Andrew Rossi. It was a year that we looked at China's influence on fashion. And we literally went to the Forbidden City to show the length that Andrew goes to create such blockbuster exhibitions. Simultaneously, the movie also showed the incredible work that goes into creating the opening night gala. Another flip of a coin was thinking about how we can talk to our audiences in a way that can be more personal and more meaningful and let them understand in a real way in real time what it is to be a designer today, what it might be to be a journalist today, what it might be like to be a television producer today, and how working within the world of fashion and beauty and culture. And out of that thinking became our Forces of Fashion Conference, an extension of the Vogue brand and, I think, a highlight for our audiences that are able to attend or watch it online. And it's giving an inside look to everything that we do and the creative visionaries that we work with do in a way that only Vogue can provide. So that is another avenue into our world. And I think, when you are all working in the creative world, in the huge landscape that everybody has and the amount of content and access that everybody has to all kinds of information today, the more that you can help the people that you're tryin...

How to be a boss

A fashion and media icon, Anna Wintour has been driving our cultural conversation for more than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her signature sunglasses and gives you unprecedented access to her world. See how Anna nurtures talent, makes bold decisions, and evolves a brand. Learn how to lead with impact from a visionary creative leader.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Introduction was interesting and dynamic. She is very good storyteller

Not so much what I've learnt with this one, but how inspirational it was. Just watching this makes me want to get out my pencils and start sketching ideas! Thank you Anna and Thank You Anna's team!

Incredible to be able to connect, learn and listen to the experiences of someone I thought I would have no access too. Thank you.

WOW! As a business coach and not someone in fashion or real interest in fashion, I was drawn to this class by the title and what it promised!! I have taken away so much fabulous information, guidance and insight from this than I could have ever imagined. So profound, so impactful, so important! Every leader should take this class, watch it, then watch it again! Thank you very much for this Anna!


Kelly R.

For all 12 comment, The Anna Wintour Class was very well done. Content was clear and sincere. Thank you and Congratulations. The team balanced both the subject of leadership in the reality lessons with the womb of a leading dream culture, so well balanced that your brand was never lost in any of the 12 classes. You would think that the Master Class was managed by the Vogue Company. Again nicely done. Secondly, it was very refreshing to have 30 year experience guide in a teaching session. This is rare to my eyes for I seen the working world recycles people in positions leaving no leaders to carry the core thread of a business strongly or ethically. Rather I see employees hang in the loss while waiting for the next leader to create short term mood board for the company. With that recycle experience, I have one unsolved point, how does conviction and confidence move if the 30 years leadership cycle was rather 5 or less years with today's leader? How does one lead a ship, if the ship and crew change so quickly. Experience counts, we must treasure these Mother care leaders that are looking out for her family directives . Thank you, Anna and your team, most enjoyed the "unified spirit" in your class material. - Kelly

Curtis G.

I feel so much more cultured after taking this class, like I got a front row seat to see what goes on in the high society world of fashion and design. So blessed to be able to expose my mind to this kind of creative stimuli, and to open up my perception to what opportunities are out there in this world. Anna had so much amazing advice looking forward to using it on my creative journey. ☺️

Svetlana D.

I enjoyed hearing Anna's perspective on leadership, creative talent management and celebration of our shared humanity in this masterclass.

Edgar L.

I learn a lot from this class Anna Kept my attention all of the time, the way she explains everything and the examples makes this course easy to digest.


I enjoyed this class. Thank you, Anna. Overall, excellent tips on trying things and taking ownership for them, even if you fail. And to keep moving forward.

Richard H.

A wonderful last lesson. Again, great takeaways which can be applied to any career. Thank you Anna for this class. I sincerely enjoyed every lesson.


Engage in the discussion, take a stand and be proud of it. Thank you, Anna! It amazes me how a fashion magazine talks so much about politics or sensitive issues. Now I understand, by staying relevant, it goes beyond just fashion. It becomes a value and an opinion.

Victoria M.

Anna I have gained new respect for you throughout this class, because with this lesson and all of the ones preceding it I’ve learned how to hang onto my dream in Fashion Journalism and grow with my increasing knowledge. Learning about different creatives in the field and how they strive and thrive really help me on my daily journey as a fellow creative.

Kseni L.

I'm so grateful to you for your lessons, Anna. You gave me the courage to move towards my creative goals. Thank you.

A fellow student

Loved this class! Anna is so multifaceted! She gave me a lot of useful information to assist with my career path! Thank you Anna!