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Business, Politics & Society

Leading With Impact

Anna Wintour

Lesson time 11:18 min

Iconic leaders don’t just execute on their job; they also build relationships with their audience and take a stand. Anna speaks about the deeper meaning in her work and why it’s always important to give credit to others.

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Anna Wintour
Teaches Creativity and Leadership
Anna Wintour gives unprecedented access to her world, teaching you how to lead with vision and creativity—and without apology.
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[MUSIC PLAYING] - The primary role and the responsibilities of an editor in chief, I think, varies with each person. Everybody follows their own map. For myself, I don't think-- I don't sit there with an org chart thinking, OK, today, I'm going to be an editor in chief. And I'm going to do that. I think much more about representing Vogue on a bigger stage. I think about how we can use Vogue as a platform, I think a platform for change, a platform for activism, a platform very importantly for the fashion industry. I think about what we can do from an extracurricular point of view that will be meaningful not only for Vogue but for our audiences and for the industry at large. I can't remember exactly when I first started to talk to RJ Cutler about the September issue. But it really came out of wanting to try and explain to the world what the Met Gala was and how that particular event had really changed and grown and what it had become in a meaningful way to represent for the fashion industry as well as for the museum. And it was through the conversations that I had with RJ that he pivoted and changed to let's make this about the September issue, which hadn't been our thinking at all at the beginning. I think it brought a deeper understanding of what it takes to work at Vogue and the care and love and how much work goes into an issue like a September issue. So from that perspective, it was, I think, extremely helpful and also very revealing to our audiences in understanding the process that they simply hadn't thought about in that way before. We picked up the original thread a number of years later when we made "The First Monday In May" with Andrew Rossi. It was a year that we looked at China's influence on fashion. And we literally went to the Forbidden City to show the length that Andrew goes to create such blockbuster exhibitions. Simultaneously, the movie also showed the incredible work that goes into creating the opening night gala. Another flip of a coin was thinking about how we can talk to our audiences in a way that can be more personal and more meaningful and let them understand in a real way in real time what it is to be a designer today, what it might be to be a journalist today, what it might be like to be a television producer today, and how working within the world of fashion and beauty and culture. And out of that thinking became our Forces of Fashion Conference, an extension of the Vogue brand and, I think, a highlight for our audiences that are able to attend or watch it online. And it's giving an inside look to everything that we do and the creative visionaries that we work with do in a way that only Vogue can provide. So that is another avenue into our world. And I think, when you are all working in the creative world, in the huge landscape that everybody has and the amount of content and access that everybody has to all kinds of information today, the more that you can help the people that you're tryin...


How to be a boss

A fashion and media icon, Anna Wintour has been driving our cultural conversation for more than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her signature sunglasses and gives you unprecedented access to her world. See how Anna nurtures talent, makes bold decisions, and evolves a brand. Learn how to lead with impact from a visionary creative leader.



Reviews

4.7
Students give MasterClass an average rating of 4.7 out of 5 stars.

It broadened my world view in both how to be a creative leader and giving insight into an industry that is very different from my own.

Loved it. She was so open and generous with her information. Plan to watch it again and again.

Stay true to yourself, but don't be afraid to learn. Know your customer and create a bond. Loved her tips about portfolios and job interviews.

It was amazing. I´ve learned so much about leading other people, myself and as a result my personal proyect. Thanks so much for giving me this oportunity to learn from Anna.


Comments

Alicja P.

I liked it very much. It underlined why I am using the Vogue(US/Italia) as an inspiration for my work for so many years. The personalities that are transporting their values and risky decisions are standing behind this magazine and every picture in it, you feel it with every issue. The Masterclass gave a bigger understanding why I , a cinematographer, am so hypnatized by the work I am seeing, while I am going through a Vogue issue. I am taking it as a professional tool. Just last week for my last mood board I used WOMAN EXAMINING MAN, U. S. VOGUE, ST. TROPEZ shot by Helmut Newton. And it was exactly what the director, I am working with, felt and thought. Thank you and Chapeau Mrs Wintour!

A fellow student

Incredible first experience with Masterclass. Anna Wintour is such an inspiring and resourceful human being, and I have learned a lot on many different topics that will for sure be helpful in the future. Thank you !

Ann Y.

Very clear, decisive and thoughtful. Very generous with her insights. Really interesting and lots of guidance for future leaders and decision makers.

Rachel A.

I loved this lesson and Anna Wintour! She is a great speaker and her words will stay with me. I hope she does more. Some of my favorites, "times will be tough, stay true to your vision. Lead with your heart. Stay open. You are only as good as your team." My only issue was the computer seemed to freeze on her picture so I could only hear her voice but that could have been on my end.

Terri M.

At first I wasn't sure how Master Classes work.. I though after part one, the class was over and was disappointed because I wanted to learn more! Now that I have completed the entire class, I have taken away much useful information that I plan to incorporate into my business.

A fellow student

I LOVED this lesson. My objective for taking Anna Wintour's masterclass was to gain deeper insight into strong leadership and self assurance. She framed everything in a precise and actionable format, providing invaluable insights and validating those actions I was shy about exercising. This is an empowering and transformative lesson.

Ruth W.

That was quite powerful watching this last one today with what is going on. Thankfully there are no Starbucks in Tasmania ! Best Wishes All

A fellow student

Anna has always been a huge influence on my life based on many of her life experiences. As I aspire to be a Positive Servant Leader with my current organization and for my team, I feel a sense of urgency and compelled to be the great leader that all employees deserve to have and Anna's tips were very inspiring and significant for me.

Sandra D.

This was extraordinary (using one of Anna's words). I liked seeing all the behind the scenes planning and activity and also hearing a theme that was common to other classes I've taken--that of telling a story. The designer must tell a story, Vogue must tell a story, and all who work in the industry must know who they are and what they stand behind. This all came across very well.

A fellow student

Far removed from my vocation, these lessons have been extremely impactful. Ms Wintour speaks with candour and almost in truisms at moments.