Business, Politics & Society

Leading With Impact

Anna Wintour

Lesson time 11:18 min

Iconic leaders don’t just execute on their job; they also build relationships with their audience and take a stand. Anna speaks about the deeper meaning in her work and why it’s always important to give credit to others.

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Anna Wintour
Teaches Creativity and Leadership
Anna Wintour gives unprecedented access to her world, teaching you how to lead with vision and creativity—and without apology.
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[MUSIC PLAYING] - The primary role and the responsibilities of an editor in chief, I think, varies with each person. Everybody follows their own map. For myself, I don't think-- I don't sit there with an org chart thinking, OK, today, I'm going to be an editor in chief. And I'm going to do that. I think much more about representing Vogue on a bigger stage. I think about how we can use Vogue as a platform, I think a platform for change, a platform for activism, a platform very importantly for the fashion industry. I think about what we can do from an extracurricular point of view that will be meaningful not only for Vogue but for our audiences and for the industry at large. I can't remember exactly when I first started to talk to RJ Cutler about the September issue. But it really came out of wanting to try and explain to the world what the Met Gala was and how that particular event had really changed and grown and what it had become in a meaningful way to represent for the fashion industry as well as for the museum. And it was through the conversations that I had with RJ that he pivoted and changed to let's make this about the September issue, which hadn't been our thinking at all at the beginning. I think it brought a deeper understanding of what it takes to work at Vogue and the care and love and how much work goes into an issue like a September issue. So from that perspective, it was, I think, extremely helpful and also very revealing to our audiences in understanding the process that they simply hadn't thought about in that way before. We picked up the original thread a number of years later when we made "The First Monday In May" with Andrew Rossi. It was a year that we looked at China's influence on fashion. And we literally went to the Forbidden City to show the length that Andrew goes to create such blockbuster exhibitions. Simultaneously, the movie also showed the incredible work that goes into creating the opening night gala. Another flip of a coin was thinking about how we can talk to our audiences in a way that can be more personal and more meaningful and let them understand in a real way in real time what it is to be a designer today, what it might be to be a journalist today, what it might be like to be a television producer today, and how working within the world of fashion and beauty and culture. And out of that thinking became our Forces of Fashion Conference, an extension of the Vogue brand and, I think, a highlight for our audiences that are able to attend or watch it online. And it's giving an inside look to everything that we do and the creative visionaries that we work with do in a way that only Vogue can provide. So that is another avenue into our world. And I think, when you are all working in the creative world, in the huge landscape that everybody has and the amount of content and access that everybody has to all kinds of information today, the more that you can help the people that you're tryin...


How to be a boss

A fashion and media icon, Anna Wintour has been driving our cultural conversation for more than 30 years. The Vogue Editor-in-Chief and Artistic Director of Condé Nast takes off her signature sunglasses and gives you unprecedented access to her world. See how Anna nurtures talent, makes bold decisions, and evolves a brand. Learn how to lead with impact from a visionary creative leader.



Reviews

4.7
Students give MasterClass an average rating of 4.7 out of 5 stars.

Anna somehow combines practical advice with inspiration. I believe the best teachers need both. Very versatile and current / forward-thinking advice.

I was surprised at how much of Anna Wintour's advice was relevant to the company I run and would recommend to other business owners to be open minded and to find new perspectives on this platform.

I appreciated all the tips that applied across industries. I wish it had been longer for $90, but the content was very good.

This class certainly has been very inspiring as to how to behave and work with people, think about your role and the way you approach others to reach goals together as a team.


Comments

A fellow student

As a creative leader in a completely different industry of Food & Product Design, it was wonderful to see the amount of diversity that Anna injects into her work in terms of creating and providing sustainable experience for the industry to live on. From events like the MET Gala and then sponsoring designers through the CFDA fund, it feel like her leadership creates fertile ground for some many future leaders to grow. Walking away form the class feeling inspired to inject more passion not only in my day to day work, but also into pursuing potential future projects. Thank you for the experience.

Carmen G.

I´ve enjoyed all the lessons, each one is amazing. She transmits her experiences in a wonderful way: seriously and professional manners but with passion. The photos and videos you can view and sustain her explanations are fabulous.

Christine A E.

Absolutely, professionals ALWAYS CREDIT! Thank you for bookending with that very critical and key sentiment.

Dimitra

Such inspiring and helpful, on both theoritical and practical level, messages brought out by this master class by such an incredible woman!! So thankfull!!!

Jcunier@comcast.net

The whole class 👏👏👏outstanding, very inspiring and honest! As a fashion lover and aspiring fashion styling, those lessons open my eyes for all the opportunities ahead. Thank you for sharing all those wonderful thoughts! 🙏❤️

Lainey M.

I really enjoyed this class because not only is Anna a huge force in the fashion and editorial world, but a strong business woman with a stellar legacy. I loved getting an insider peek on the inner workings of Vogue, the Met Gala, and the CFDA awards. Her years of experience while maintaining excellence for Conde Nast are what truly make her a master and the wisdom she is able to give from that is invaluable. Thank you for this course!

A fellow student

Excellent course. Anna is an icon and her advice was clear and valuable. So worthwhile.

Paul F.

Impressing class Ms. Anna your class has helped me to realize that the most important part of life is to stay true to oneself and to lead with my instinct. Also thank you for presenting another face of the fashion world, it was lovely to get an insider look of the great work going on in Vogue. This is a powerful class to everyone that is looking to upen up to the world.

JESSIE J.

Absolutely inspiring!!! Anna you are a creative genius and such an evolutionary master in so many areas of fashion and business. I am truly inspired to take on all the impactful lessons I just learnt and use them in my on going venture. Thank you for sharing such insight - Jessie´ Jean

Tanya S.

I agree with Vincent’s comment, the writing classes I listened to aren’t telling you how to write, they are showing you insights into an industry . This class is about Anna’s vision , her leadership skills, and an insiders view into the inner workings of Vogue. As an emerging mountain landscape artist I found it very helpful to hear her advise about portfolios and branding. It was wonderful to see the different collaboration s of photographers, designers, and business people to get to the end goal. I realized how important it is to know who you are and what you want to say., it’s a theme in art blogs I read too. It was very inspiring as an artist to see the maestro of his unique orchestra and fueled my own creative process . I absolutely loved this class.!!! Sincerely TJ Daring