Business, Politics & Society


Bob Iger

Lesson time 2:01 min

To conclude, Bob wishes students the best on their future, encouraging them to lead with integrity and advocate for a better world.

Bob Iger
Teaches Business Strategy and Leadership
Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine the future of one of the world’s most beloved brands.
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[MUSIC PLAYING] - When I look into the future, I try to look as far ahead as I possibly can with some degree of clarity. Obviously, the farther out you look, the less clarity there is. And at some point, you've got to know when to stop. In other words, what are the limits of future thinking and, in effect, what are the limits in terms of loss of clarity? I actually believe that one of the things a leader has to do in terms of managing people who are required to think about the future is try to set some kind of parameters-- meaning we're looking into the future, but we're only looking five years, or we're looking into the future, but let's have a 10-year horizon. If you just say to people, "We need to look into the future," obviously they would ask-- they should ask the question, well, what does that mean? How far do we go? And if you're a leader and you simply say, "Well, I don't know, just look ahead," that's meaningless and, I think, confusing and difficult for people to accept. But in leading people to think about the long term, it's very, very important to define what the long term means. [MUSIC PLAYING] My greatest hope for the next generation of business leaders is that they bring to the job great integrity and they achieve things that ultimately create a better world, creating more opportunity for people and a future that looks brighter than the present. - To infinity and beyond! [MUSIC PLAYING]

Embrace risk, build resilience

In an era of disruption, Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn Bob’s strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.


Students give MasterClass an average rating of 4.7 out of 5 stars.

So many pearls of wisdom included in this master class with Bob Iger. He is clearly a person of integrity, intelligence and grace under pressure. It was interesting that the first thing he included is good habits and self care. 10 pages of notes and reflections as I watched and lots to apply to my workplace. Thanks for doing this Mr. Iger!

Bob Iger's lessons were perfectly calibrated for easy understanding on complex business topics. Will probably watch them again.

Many many good points. So far it was one of the best Masterclass. Really thought provoking. Thank you!

It was great again to watch how truly successful people are not the ones that shout and try to impress but rather those who stay composed, self-reflect, think counter-intuitively and communicate with ease


Dustin B.

A tremendous class of helpful leadership skills, ideas, and creative lessons in one of the great companies of the world. It is obvious Bob Iger impliments and practices what he preaches. I enjoyed the class immensely.

Paisley B.

I'd ear marked this class as being of particular interest and am so glad I revisited it. Mr. Iger manages to give inspirational insight into his own personal career trajectory while doing the same with the evolution of both Disney and the technological side of content distribution. This helped put my own small business pursuits in a larger context and reinforced the importance of trusting my gut and giving myself permission to make well informed, yet quick decisions if need be.

Michelle T.

So many nuggets to glean from in this Master class. As an author and artist, I felt many of the lessons and approaches shared can be applied to where I am at now. I really enjoyed Bob's candor and his emphasis on having integrity, and being authentically who you are, and what you put out into the world.

Andrew L.

This point of having a definitive timeframe to look out for future plans was really good. Getting ready to do strategic planning in 2020 and I am using that. We did a three year plan last time and this year we will look to do 3-5 based on the discussions from our board of directors. I would love to see a section added that allows for advice to non-profits and small businesses on lessons that can be learned. Disney is amazing, but some of us are operating in a smaller pond. When all is said and I done - I loved this class and the interaction with fellow students!

Kevin B.

I loved this masterclass and can't wait to buy his book soon. Thank you so much!

Martina G.

It was great to hear from his voice what I have observed him doing in his 15 years leading The Walt Disney Company, I was 15 when he was made CEO and, since Disney had a profound influence on shaping my personality through its educational storytelling, I have always been curious to follow the career of the man leading it. I can't be thankful enough for inspiring me to be who I am today and helping me to understand how to reach my dreams. 15 years ago I would never think I'd be where I am today and I have to thank Bob Iger for how much he influenced my professional path with his exemplary leadership.

I'm a huge fan of Bob Iger; however, anecdotes from the corporate activities of an international media giant such as Disney are of limited value in the general world of business. The Masterclass was a regurgitation of much of Bob Iger's recent biography; which I thoroughly enjoyed, I must add.

Bhargavi A.

Loved it, thanks Bob. This was next only to a face-to-face meeting with him!

Denis D.

Really inspirational! It would be awesome to pitch bob a anime series if they're wanting to create internationally appealing content. Hopefully one day! Thanks Bob for the great info!

Ethan W.

I am now a great Bob Iger fan. What humility and capacity. Wow. One of the best business leaders of our time.