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Arts & Entertainment

Using Your Time Effectively

Bob Iger

Lesson time 6:10 min

To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about making time for focus and reveals just how early he wakes up.

Bob Iger
Teaches Business Strategy and Leadership
Former Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine one of the world’s most beloved brands.


[MUSIC PLAYING] - Oh, come now. Dry those tears. Even miracles take a little time. CINDERELLA: Miracles? - Mm-hmm. MOUSE: Oh, lookie, lookie! [MUSIC PLAYING] - I happen to believe that in every day you need to have some quiet time to think, where you're not really being bombarded by external forces. In some cases, you're not doing email, you're not watching television, you're not doing anything really but enabling yourself to concentrate on whatever it is you might be anticipating or what you are planning to do. That's vital. It also, I think, is energy producing in a way because while it might not necessarily be the greatest form of relaxation-- because you're thinking about work-- you're at least thinking about work-- thinking in a very effective and efficient way. And I find that when I can be alone with my thoughts about work, my thoughts tend to be far more focused and have a lot more clarity. I have a mental checklist that exists at all times, and it's fairly lengthy in nature. Occasionally, I write down on a piece of paper things that I must do, but typically there are only two or three of them, while, in my head, the list sometimes could be 10 to 20 items on it. [MUSIC PLAYING] My job demands a lot of my time and a lot of energy, and so I've adjusted my daily routine over the years to enable me to do my job effectively. The first thing I do when I wake up in the morning is I workout. And I workout in solitude, typically in a darkened room, listening to music. There's a television on, but there's no sound. That's probably not necessarily a great commercial for our television programs, but I tend to use the music sort of as a means of meditating in a way. And during that workout, which I do, as I said, alone, I get a chance to really think about things. It's my most creative time in many ways. I also make sure that I don't look at any email before I work out. Because if I do so, that tends to distract me and, at times, can really be mood changing in nature. And I need that time to be kind of cleansed of too many external forces or influences so that I can really have clarity of thought. [MUSIC PLAYING] I typically get to the office sometime between 6:30 and a quarter to 7:00 in the morning most mornings. I travel a lot so I'm not at the office every day. But when I am in town, which is in Los Angeles, and I have an office day planned, I tend to be the first one there. I turn the lights on and make the coffee. I don't like to walk into the office, get to work, and immediately be bombarded by external forces. I like easing into my day a little bit more. It's just what has worked for me, whether it's psychological or whether it's physiological. The saying, "The early bird catches the worm," is one of the oldest cliches in the books, but there happens to be a lot of truth to that. I happen to believe that showing up early-- first of all, it gives me more solitude. It gives the ability to b...

About the Instructor

In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Honestly knew nothing about Bob before watching this, but loved his business style. He looks as calm as a stone and vibrates good energy. There are a couple of things he said that changed the way I see enterpreneurship and that can be applied to everything. Good job in bringing him on the that chair.

Well done .Format of just speaking worked well with Mr Iger

Great to listen to a real and relevant things in these times, about what a leader should focus on!

I love some of the key points of being an effective leader


Stuart G.

Stuart Gerathy, Grafton, NSW, Australia, this bloke embraces daily planning and structure and hey all power to him. It seems he's a very successful CEO and we can all learn from that. A great way to achieve career development and satisfaction but also a way to deal with the growing disability that's stress. Your health is just as important as your career.

A fellow student

I'm the Managing Director of House of Supplements in Australia which have several divisions behind the organisation. Bob Iger's advice and roadmap to some of his methods of addressing issues and conduct have been realistic and effective. First change I made and have maintained with ease for his advice to start the day early, simple advice but have doubled my work output. The company has since grown 20% in one of our online divisions within two months of being more available to my team.

Harry C.

It's interesting to get some insight into the daily routine of a figure like Bob Iger. I don't know how successful I would be implementing his sort of lifestyle into my own, or whether it would even be effective for me personally. Either way, it's good to see how he does things.

A fellow student

One thing that I want to add as I am structuring my daily routine is time for meditation. I find that I am naturally an early riser but I do not always take the time to make that time useful. Listening to Mr.Iger I think that I should start to use that time to allow myself to be more in tune with my thoughts/health.

Val M.

The idea that it is important to be alone with your thoughts is so valuable, and has changed my awareness of just how much my day is impacted by the outside influences of the television, or email. That was an unconscious factor impacting me and affecting my energy. As I re-visit these lessons, I'm struck by how often Bob discusses what either adds or detracts from energy, both his and other peoples'.

Todd B.

I found the information in this class to be enlightening and I will instigate it into my daily routine, thanks.

Christopher W.

In listening to his routine, one area I'm trying to wrap my head around is the amount of sleep he gets. I believe someone has already brought this up but in going to sleep presumably at 11:00pm and waking up at 4:15am only gives him a little over 5 hours of sleep. One book I've come to highly respect is "Essentialism" and in it, the author discusses the need for a full eight hours of sleep and how the best CEOs do not waver on this. I know everyone is different, but it seems that only 5 hours a night is not enough for peak performance for anyone. I can't argue with his results, but I'm still wrestling with his sleep schedule.

Linh B.

I'm glad that I and Bob have the same habit: listening to the music for meditating. I always wake up in the morning with full of energy, spend the quiet time to listen to the music and meditate. That makes me think clearly about what I want, what I need to do. Then I write some notes in my diary, make a to-do list of the day

Vivian Z.

Recently I have been acquainted that to build a morning routine is a cricial tool to success, that's the descipline to every successful bussiness leader or billionare. A amazing sharing!

Marcus M.

Time management is key. I'm not at the 4:15 wake up yet, but I'm at 1 hour later. LOL. That is just to get ready to commute to work though. Hoping I can become better with time management in 2020!