To submit requests for assistance, or provide feedback regarding accessibility, please contact support@masterclass.com.

Business, Politics & Society

Introduction

Bob Iger

Lesson time 04:42 min

Meet your new instructor: former CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.

Play
Bob Iger
Teaches Business Strategy and Leadership
Former Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine one of the world’s most beloved brands.
Get Started

Preview

[MUSIC PLAYING] - Breaking news-- the blockbuster Disney deal creating an entertainment giant. - Isn't this fantastic? REPORTER: The mastermind behind the union-- Disney CEO Bob Iger. REPORTER: Bob Iger. REPORTER: Bob Iger. CAMERAMAN: Eyes right here, please. REPORTER: Since taking over in 2005 has expanded the company's theme parks, opening Shanghai Disney resort, and acquired popular creators like Pixar, Lucasfilm, and Marvel. - I started as $150 a week production assistant at ABC and worked my way up. And here I am running, I think, one of the greatest companies in the world. [MUSIC PLAYING] When I think about the culture of the Walt Disney Company, it's tied directly to the core values of our storytelling. - To infinity and beyond! BOB IGER: We believe in respect for others, the value of hard work. Good will ultimately triumph over evil. We like the spirit of adventure. - OK, grab shell, dude. - Grab what? BOB IGER: We like taking risks. We believe in resilience and the ability to pick yourself up, dust yourself off, and get back into the fight. - Wakanda forever! BOB IGER: If you can achieve those things at a company, which I'm proud to say we have at the Walt Disney Company, then success is boundless. [MUSIC PLAYING] I'm inspired by great leadership. I'm inspired by great creativity. And I'm inspired by people who are daring, people who are willing to take big risks. I've been very fortunate over the 45 years that I've worked for this company that I've experienced good times and bad times. I've, I've fortunately done some great things for the company. And at times, I've made some mistakes. But I've kind of lived to tell the tale. So I try to give people a sense that, you know, we're in businesses that are creatively rooted. Because of that, they don't necessarily lend themselves to absolutes going into something that tell us whether something is, is absolutely right or, or absolutely wrong. There's something inherent in the creative process that is a risk to begin with. And in order to run a successful creative entity, then you have to embrace the fact that everything is a risk, that nothing is a given, that there are unknowns all the time, and that success can be fantastic and exhilarating and, and feel really great. But failure can be just around the corner. And you have to have the ability to absorb failure or to manage failure, knowing at the beginning that nothing was a given. Nothing was an absolute. That can be, you know, very, very important-- is extremely vital to running a successful creative company. One of the best pieces of advice I've ever been given was actually from my father, who quoted from Shakespeare the words, "To thine own self be true." I think it's incredibly important for you to be true to yourself, to who you are, and to what you represent before you can be true to anyone else. I want to teach a MasterClass because I've had some...


Embrace risk, build resilience

In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.



Reviews

4.7
Students give MasterClass an average rating of 4.7 out of 5 stars.

Bob Iger is an absolute gem! All aspiring, and many current, business leaders should pause to listen to his wise words. Thank you Bob for a great Master Class.

Love the way he told really important information in some way relatable.

Valuable and actionable insights. Thank you for sharing your wisdom.

It was a great class with lots of information and great insight about business and the expectations of business.


Comments

Carolyn S.

What a JOY to learn from a true MASTER. I am working on an animated film with a strong young female lead and would love to get Disney to produce it. It's a magical story that has everything to do with turning our world around for the better!

Julia K.

I started my career as an intern at Walt Disney in Theatrical and have been back several times in different guises in my career. I'm excited to see the view from the top.

Brian H.

I’m excited to watch Bib Iger’s MasterClass. Having just seen the Introduction, I am reminded of the book “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration” by Ed Catmull (Pixar) with Amy Wallace (Author). Anyone interested in Disney, Apple, Pixar, and the business of creativity should read this book!

Ryan D.

I'm excited for this lesson because I went to Ithaca College, where Mr. Iger graduated from. I'm excited to hear how he about his journey to becoming the CEO of this entertainment giant.

Tim F.

Really excited about these lessons. Read his book, A Ride of a Lifetime, and crave more insight on how his leadership principles.

Edward C.

As a media professional, this is an amazing opportunity to look into the approach of an iconic leader.

Dan

I loved this class. When he talked about the Pixar acquisition I was very interested. To say Pixar 'had better animators' than Disney Feature Animation at the time, seems wrong-headed, disingenuous, or ignorant to me. He may have just said that off the cuff, but that acquisition was a huge deal at the time. If he truly thought Disney lagged because of artistry, then I question some of his other views shared. Pixar excelled at story and had a track record of successful entertaining movies. It's management that approves stories and technological innovation. If anything Disney leadership was failing at the time. I wish he had been more candid about that. The rift between Pixar and Disney was really between Eisner and Jobs' egos. That has nothing to do with the great animators at Disney being any less talented than Pixar's.

Aynirette

This was a very inspirational class. I love Disney and I thought Bob Iger represent it very well.

Pamela C.

I feel it is fantastic to get to see him teach his experiences. Invaluable knowledge to observe him!

Jon B.

Interesting view, as a former Disney employee it´s interesting to hear the things that happened behind the curtain of the politics that was never quite well understood as an employee. Let´s start.