Business, Politics & Society


Bob Iger

Lesson time 4:30 min

Meet your new instructor: chairman and CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.

Bob Iger
Teaches Business Strategy and Leadership
Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine the future of one of the world’s most beloved brands.
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[MUSIC PLAYING] - Breaking news-- the blockbuster Disney deal creating an entertainment giant. - Isn't this fantastic? REPORTER: The mastermind behind the union-- Disney CEO Bob Iger. REPORTER: Bob Iger. REPORTER: Bob Iger. CAMERAMAN: Eyes right here, please. REPORTER: Since taking over in 2005 has expanded the company's theme parks, opening Shanghai Disney resort, and acquired popular creators like Pixar, Lucasfilm, and Marvel. - I started as $150 a week production assistant at ABC and worked my way up. And here I am running, I think, one of the greatest companies in the world. [MUSIC PLAYING] When I think about the culture of the Walt Disney Company, it's tied directly to the core values of our storytelling. - To infinity and beyond! BOB IGER: We believe in respect for others, the value of hard work. Good will ultimately triumph over evil. We like the spirit of adventure. - OK, grab shell, dude. - Grab what? BOB IGER: We like taking risks. We believe in resilience and the ability to pick yourself up, dust yourself off, and get back into the fight. - Wakanda forever! BOB IGER: If you can achieve those things at a company, which I'm proud to say we have at the Walt Disney Company, then success is boundless. [MUSIC PLAYING] I'm inspired by great leadership. I'm inspired by great creativity. And I'm inspired by people who are daring, people who are willing to take big risks. I've been very fortunate over the 45 years that I've worked for this company that I've experienced good times and bad times. I've, I've fortunately done some great things for the company. And at times, I've made some mistakes. But I've kind of lived to tell the tale. So I try to give people a sense that, you know, we're in businesses that are creatively rooted. Because of that, they don't necessarily lend themselves to absolutes going into something that tell us whether something is, is absolutely right or, or absolutely wrong. There's something inherent in the creative process that is a risk to begin with. And in order to run a successful creative entity, then you have to embrace the fact that everything is a risk, that nothing is a given, that there are unknowns all the time, and that success can be fantastic and exhilarating and, and feel really great. But failure can be just around the corner. And you have to have the ability to absorb failure or to manage failure, knowing at the beginning that nothing was a given. Nothing was an absolute. That can be, you know, very, very important-- is extremely vital to running a successful creative company. One of the best pieces of advice I've ever been given was actually from my father, who quoted from Shakespeare the words, "To thine own self be true." I think it's incredibly important for you to be true to yourself, to who you are, and to what you represent before you can be true to anyone else. I want to teach a MasterClass because I've had some...

Embrace risk, build resilience

In an era of disruption, Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn Bob’s strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.


Students give MasterClass an average rating of 4.7 out of 5 stars.

This Master Class helped to reflect on what it means to be a great leader. Mr. Iger reminded me several things that had gotten lost in corporations around the globe. Be yourself not what others want you to be. I have lost that over the years. Trying to fit in instead of being myself.

Enjoyable class and very interesting to hear about the acquisitions.

Very insightful. Wish it would have been a couple episodes longer.

I certainly appreciate the value and timeliness of Bob Iger's story and his influence in media today. I think this will help me see how leaders look at the world.


Yen H.

There is so much to take in from this class. I enjoyed the lessons and non-stop listening the sharing of his story. I took the lessons consecutively from begining to the end in one shot. Some elements of a great leader have been affirmed and emphasised in the course from the practical point of views and real working experience. Such as: curiousity (which is referred again by Schultz), the role of data analysis in decision making and also the integrity in the manor of a candidate. I learnt aslo the belief & ways of negotiation, organisation culture and the respect you pay to the creative working group. Thanks!

Jason M.

I would recommend reading his book "The Ride of a Lifetime" before starting this class. He talks about the same topics in the book and got more out his class because I read his book first which is excellent.

Marcus M.

I had the pleasure of meeting Mr. Iger earlier this year. I'm sure he may not remember, but having a brief conversation with him was so inspiring. I am currently working alongside one of the Disney owned properties (newly acquired) and the excitement of having Disney involved has been incredible.

John T.

I've had the opprotunity to work under Bob Iger at Disney. Great leader. Looking forward to the class!

A fellow student

"In a creative environment, everything is a risk. Nothing is a given." Bob Iger dropping big time knowledge in the first three minutes already. Stoked for this one.

Jose C.

It was a nice intro. He seems down to earth, honest and inspires trust. I look forward to his lessons on leadership character.

Ryan D.

(Jumping back to the intro vid to drop my input after having viewed more than just the first few) I'm really enjoying this class. Bob Iger turned out to be a very good choice as a guy worth orating the topic of business. Oddly, I feel like there could be minimal helpful information throughout this, and I would still enjoy the viewing of it. No exaggeration, I'm digging this class a whole lot. If you have any interest with your entrepreneur-like mind, this is well worth the view. It's great to see how a person who has led such a large company, as well as worked in large company environments, still sees the essential benefits in thinking like how one would at the beginning of, lets say, starting a business. (He doesn't state, nor even convey this statement, but when you see the rest of the class, you'll understand how that tone is indeed present) It's also marvelous to see that a man responsible for some of the largest recent acquisitions in the industry still uses what I would consider fundamental, and logical, methods toward functioning as a CEO with the responsibility of needing to clean up, improve, and/or move forward. This was an excellent decision for a class. Thanks, Masterclass. I do, however, only like you because you're the best.

Andrew L.

This is such an amazing opportunity! Thank you so much! Two years ago I had the opportunity to attend Disney Institute's Leadership Excellence program. The helpful tips in this introduction have really helped me to call to mind the intensive training and see ways that I have fallen short in executing some of my goals. I am so thrilled at the prospect of learning from Bob Iger and all of you!

Ian S.

One of my business hero's. Been a fan of Bob Iger's business philosophies for many years. Just finished his book and cant wait to get stuck into his masterclass. Grateful to be here.

A fellow student

I sense a level of humility in Bob Iger - could be wrong but it's certainly a welcome trait and possibly even one of the reasons he's been so successful.