Business, Politics & Society
Lesson time 4:30 min
Meet your new instructor: chairman and CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.
Topics include: Introduction
[MUSIC PLAYING] - Breaking news-- the blockbuster Disney deal creating an entertainment giant. - Isn't this fantastic? REPORTER: The mastermind behind the union-- Disney CEO Bob Iger. REPORTER: Bob Iger. REPORTER: Bob Iger. CAMERAMAN: Eyes right here, please. REPORTER: Since taking over in 2005 has expanded the company's theme parks, opening Shanghai Disney resort, and acquired popular creators like Pixar, Lucasfilm, and Marvel. - I started as $150 a week production assistant at ABC and worked my way up. And here I am running, I think, one of the greatest companies in the world. [MUSIC PLAYING] When I think about the culture of the Walt Disney Company, it's tied directly to the core values of our storytelling. - To infinity and beyond! BOB IGER: We believe in respect for others, the value of hard work. Good will ultimately triumph over evil. We like the spirit of adventure. - OK, grab shell, dude. - Grab what? BOB IGER: We like taking risks. We believe in resilience and the ability to pick yourself up, dust yourself off, and get back into the fight. - Wakanda forever! BOB IGER: If you can achieve those things at a company, which I'm proud to say we have at the Walt Disney Company, then success is boundless. [MUSIC PLAYING] I'm inspired by great leadership. I'm inspired by great creativity. And I'm inspired by people who are daring, people who are willing to take big risks. I've been very fortunate over the 45 years that I've worked for this company that I've experienced good times and bad times. I've, I've fortunately done some great things for the company. And at times, I've made some mistakes. But I've kind of lived to tell the tale. So I try to give people a sense that, you know, we're in businesses that are creatively rooted. Because of that, they don't necessarily lend themselves to absolutes going into something that tell us whether something is, is absolutely right or, or absolutely wrong. There's something inherent in the creative process that is a risk to begin with. And in order to run a successful creative entity, then you have to embrace the fact that everything is a risk, that nothing is a given, that there are unknowns all the time, and that success can be fantastic and exhilarating and, and feel really great. But failure can be just around the corner. And you have to have the ability to absorb failure or to manage failure, knowing at the beginning that nothing was a given. Nothing was an absolute. That can be, you know, very, very important-- is extremely vital to running a successful creative company. One of the best pieces of advice I've ever been given was actually from my father, who quoted from Shakespeare the words, "To thine own self be true." I think it's incredibly important for you to be true to yourself, to who you are, and to what you represent before you can be true to anyone else. I want to teach a MasterClass because I've had some...
In an era of disruption, Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn Bob’s strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.
I appreciated the opportunity to hear Bob Iger's approach to strategy and leadership. I took many notes during this class. I hoped it would never end!
Great to hear real life experiences from Bob Iger and his learnings. Amazing!
Wow, what a delightfully insightful look at how Bob transformed Disney and many of the principles he installed throughout his tenure! This has been one of my favorite Master Classes yet! Thanks Bob!
BEING TRUE TO YOURSELF AND AUTHENTIC AND TAKE THE RISK BUT DON'T QUIT IF IT FAILS.