Business, Politics & Society


Bob Iger

Lesson time 4:30 min

Meet your new instructor: chairman and CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.

Bob Iger
Teaches Business Strategy and Leadership
Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine the future of one of the world’s most beloved brands.
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[MUSIC PLAYING] - Breaking news-- the blockbuster Disney deal creating an entertainment giant. - Isn't this fantastic? REPORTER: The mastermind behind the union-- Disney CEO Bob Iger. REPORTER: Bob Iger. REPORTER: Bob Iger. CAMERAMAN: Eyes right here, please. REPORTER: Since taking over in 2005 has expanded the company's theme parks, opening Shanghai Disney resort, and acquired popular creators like Pixar, Lucasfilm, and Marvel. - I started as $150 a week production assistant at ABC and worked my way up. And here I am running, I think, one of the greatest companies in the world. [MUSIC PLAYING] When I think about the culture of the Walt Disney Company, it's tied directly to the core values of our storytelling. - To infinity and beyond! BOB IGER: We believe in respect for others, the value of hard work. Good will ultimately triumph over evil. We like the spirit of adventure. - OK, grab shell, dude. - Grab what? BOB IGER: We like taking risks. We believe in resilience and the ability to pick yourself up, dust yourself off, and get back into the fight. - Wakanda forever! BOB IGER: If you can achieve those things at a company, which I'm proud to say we have at the Walt Disney Company, then success is boundless. [MUSIC PLAYING] I'm inspired by great leadership. I'm inspired by great creativity. And I'm inspired by people who are daring, people who are willing to take big risks. I've been very fortunate over the 45 years that I've worked for this company that I've experienced good times and bad times. I've, I've fortunately done some great things for the company. And at times, I've made some mistakes. But I've kind of lived to tell the tale. So I try to give people a sense that, you know, we're in businesses that are creatively rooted. Because of that, they don't necessarily lend themselves to absolutes going into something that tell us whether something is, is absolutely right or, or absolutely wrong. There's something inherent in the creative process that is a risk to begin with. And in order to run a successful creative entity, then you have to embrace the fact that everything is a risk, that nothing is a given, that there are unknowns all the time, and that success can be fantastic and exhilarating and, and feel really great. But failure can be just around the corner. And you have to have the ability to absorb failure or to manage failure, knowing at the beginning that nothing was a given. Nothing was an absolute. That can be, you know, very, very important-- is extremely vital to running a successful creative company. One of the best pieces of advice I've ever been given was actually from my father, who quoted from Shakespeare the words, "To thine own self be true." I think it's incredibly important for you to be true to yourself, to who you are, and to what you represent before you can be true to anyone else. I want to teach a MasterClass because I've had some...

Embrace risk, build resilience

In an era of disruption, Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn Bob’s strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I appreciated the opportunity to hear Bob Iger's approach to strategy and leadership. I took many notes during this class. I hoped it would never end!

Great to hear real life experiences from Bob Iger and his learnings. Amazing!

Wow, what a delightfully insightful look at how Bob transformed Disney and many of the principles he installed throughout his tenure! This has been one of my favorite Master Classes yet! Thanks Bob!



Ryan D.

(Jumping back to the intro vid to drop my input after having viewed more than just the first few) I'm really enjoying this class. Bob Iger turned out to be a very good choice as a guy worth orating the topic of business. Oddly, I feel like there could be minimal helpful information throughout this, and I would still enjoy the viewing of it. No exaggeration, I'm digging this class a whole lot. If you have any interest with your entrepreneur-like mind, this is well worth the view. It's great to see how a person who has led such a large company, as well as worked in large company environments, still sees the essential benefits in thinking like how one would at the beginning of, lets say, starting a business. (He doesn't state, nor even convey this statement, but when you see the rest of the class, you'll understand how that tone is indeed present) It's also marvelous to see that a man responsible for some of the largest recent acquisitions in the industry still uses what I would consider fundamental, and logical, methods toward functioning as a CEO with the responsibility of needing to clean up, improve, and/or move forward. This was an excellent decision for a class. Thanks, Masterclass. I do, however, only like you because you're the best.

Andrew L.

This is such an amazing opportunity! Thank you so much! Two years ago I had the opportunity to attend Disney Institute's Leadership Excellence program. The helpful tips in this introduction have really helped me to call to mind the intensive training and see ways that I have fallen short in executing some of my goals. I am so thrilled at the prospect of learning from Bob Iger and all of you!

Ian S.

One of my business hero's. Been a fan of Bob Iger's business philosophies for many years. Just finished his book and cant wait to get stuck into his masterclass. Grateful to be here.

A fellow student

I sense a level of humility in Bob Iger - could be wrong but it's certainly a welcome trait and possibly even one of the reasons he's been so successful.

A fellow student

It’s an honor and a pleasure to hear your insights. I believe in the same values and also like how subtle and gentle Disney is adjusting it’s values towards the 21st century. It’s great to see that a profitable business can be in alignment of values that are good for the society, too. Do you have more actionable impulses for the upcoming generation on what to do or take into consideration to make a positive impact in the world? That’d be very encouraging to hear. Thanks so much for your time! Claudia

Juan V.

I couldn't understand the Shakespeare quote. Can someone please post it here?

Stephanie O.

I've enjoyed all of the Master classes that I've watched, especially writer Neil Gaiman, but I will watch Bob Iger multiple times.

Clase D.

Ive been a Masterclass subscriber for almost a year now and haven't been as engaged as I would've hoped. The minute I saw that Bob released a series, it became top of my to-do list. Funny how that works...


Wow... very excited to see this class on a YouTube ad last night, Christmas came early!

Melanie R.

Great. I can tell by the intro that this is a class that will change my way of taking on my work.