Business, Politics & Society

Tenets for Success

Bob Iger

Lesson time 16:36 min

Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.

Bob Iger
Teaches Business Strategy and Leadership
Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine the future of one of the world’s most beloved brands.
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- Tonight is the night. [BEAST GRUNTS] You must be bold, daring. - Bold. Daring. [BEAST VOCALIZES] [MUSIC PLAYING] - Over the years, I've learned a tremendous amount-- 45 years at the company and 14 years as its CEO. And as I look back, there are lessons that I've collected that clearly have served me well, have worked for me. And I've articulated many of them to other people, but always with the notion that those are things that basically served me well, worked for me, don't necessarily apply to everyone in every circumstance or every industry or every business. But I've tried to be generous, at least, with the lessons that I've learned, because again, you know, they've served me incredibly well. [MUSIC PLAYING] I believe that being curious is vital to being successful. And when I talk about curiosity, I talk about a desire to learn new things, to have new experiences, to visit new places, to meet new people. When you're not curious, then you never innovate. And because innovation is incredibly important to a company into a business, particularly in a world that is changing so rapidly-- in order to innovate, you have to have curiosity. It's the route of innovation. I think it's difficult to teach people how to be curious, but I think it's easy to encourage people to be curious. I think everybody has some level of curiosity in them. Sometimes it has to be drawn out. Sometimes it also takes time to be curious, and you have to give yourself time for that. It's a form of energy consumption, to be curious. But it's something that I always encourage in people, and it's something that I look for when I hire people, as well. [MUSIC PLAYING] When I talk about authenticity in leadership, what I really mean is being honest, being straightforward, being genuine, being real, never faking anything, never saying anything that you don't mean or that isn't believable, that isn't real, that isn't rooted in the truth. That's what authenticity is. And it's a is a very important quality in leadership. One example of being authentic and genuine, in my case, goes back to the late 80s, when I got a job at ABC running primetime television at a time when I had never read a script before. I was being called upon to lead a important division of a company without any experience in that particular side of the business. And I had to admit to those that I was working for that I was lacking in knowledge and lacking in experience in the specific area, even though I was called upon to be their leader. I showed up every day, basically, not faking the fact that I knew what I was doing, but actually being honest and candid about what I needed to learn about what I was doing. At the same time, I was being asked to lead the unit that I was given responsibility over. When you try to fake something, if it's optimism, where you're simply behaving like too much of an idealist and not enough of a realist, or if you express an opinion abou...

Embrace risk, build resilience

In an era of disruption, Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn Bob’s strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Any insight from such a great man is valuable. Thanks for providing it for us.

Loved it. Really useful top-line information and little insights into the Walt Disney company under what I believe to be one of it's greatest leaders.

Was very interesting to hear about the Disney story since 2005, and Bob is a great speaker and has a great presence. Found the sessions that were less specific about Disney and more about Bob's leadership style to be the most informative

I am wanting to open my own studio and company. This gave me some insight on what business practices to think about and what to keep in mind if I am to be a leader of a company.


Social P.

I thought it was inspiring as well as having great comparative information. The core values and management for success were strategically and well defined for any level of business.

Christopher A.

Loved this course and in particular, this lesson. Brains, Energy & Integrity - so simple, and easy to overlook, yet so powerful. Great advice. I have decided after participating in Bob's class that my goal for 2020 is to ensure that these three attributes are evident in everything that I put my name to.

Marcus M.

So many key lessons in this one lesson. LOL. Although some mistakes may not be Bob Iger's fault, because he is the head of the company (multiple companies) it all falls on him. As do the successes. Much like how the success/failure of a team is often attributed to the coach.

A fellow student

"The only course of action was to terminate her." That could have been written by James Cameron.


It's interesting that he discusses the Roseanne decision in this lesson that includes mistakes. The Roseanne decision should be classified as a huge mistake. Nobody cares about "The Connors" without Roseanne in the show. They could have had a huge hit on their hands and they killed it because comedians can't make jokes anymore. Worse comments than Roseanne's misinterpreted tweet are made on a daily basis by the cast of "The View". Unfortunately, they just happen to be more in political alignment and agreement with the heads of Disney.

Andrew L.

Wow. The material in this lesson could have been a lesson for each point. I said one of the prior lessons was my favorite and now I have new favorite! :) The points under leadership were fantastic. I learned so much that have allowed me to reflect on my career and will help me in the future. The section on Creativity was so great that I wrote notes in my workbook so I can share with my staff and board members. I also love the role of being honest and the confidence to take responsibility has on your team. Thank you so much. I would highly recommend this experience with Bob Iger to any business professional.

Kevin B.

It is so hard to imagine that even Bob Iger makes mistakes sometimes. But it is great to hear that he is honest about his mistakes and that he gives second chances to the people that deserve it!

Ian S.

Really enjoyed Bobs masterclass and took away many insights that will both help me as a leader and my companies moving forward. Grateful to have taken part.

Ana S.

Fascinating. I really enjoyed it more than I thought I would, and found the content incredibly valuable. I wish the videos were longer and with more classes. Thank you for this content.

A fellow student

I really enjoyed this MasterClass. So many powerful principles that are applicable both in life and in leadership. Thanks for making this available.