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Business, Politics & Society

Tenets for Success

Bob Iger

Lesson time 16:36 min

Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.

Bob Iger
Teaches Business Strategy and Leadership
Former Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine one of the world’s most beloved brands.
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- Tonight is the night. [BEAST GRUNTS] You must be bold, daring. - Bold. Daring. [BEAST VOCALIZES] [MUSIC PLAYING] - Over the years, I've learned a tremendous amount-- 45 years at the company and 14 years as its CEO. And as I look back, there are lessons that I've collected that clearly have served me well, have worked for me. And I've articulated many of them to other people, but always with the notion that those are things that basically served me well, worked for me, don't necessarily apply to everyone in every circumstance or every industry or every business. But I've tried to be generous, at least, with the lessons that I've learned, because again, you know, they've served me incredibly well. [MUSIC PLAYING] I believe that being curious is vital to being successful. And when I talk about curiosity, I talk about a desire to learn new things, to have new experiences, to visit new places, to meet new people. When you're not curious, then you never innovate. And because innovation is incredibly important to a company into a business, particularly in a world that is changing so rapidly-- in order to innovate, you have to have curiosity. It's the route of innovation. I think it's difficult to teach people how to be curious, but I think it's easy to encourage people to be curious. I think everybody has some level of curiosity in them. Sometimes it has to be drawn out. Sometimes it also takes time to be curious, and you have to give yourself time for that. It's a form of energy consumption, to be curious. But it's something that I always encourage in people, and it's something that I look for when I hire people, as well. [MUSIC PLAYING] When I talk about authenticity in leadership, what I really mean is being honest, being straightforward, being genuine, being real, never faking anything, never saying anything that you don't mean or that isn't believable, that isn't real, that isn't rooted in the truth. That's what authenticity is. And it's a is a very important quality in leadership. One example of being authentic and genuine, in my case, goes back to the late 80s, when I got a job at ABC running primetime television at a time when I had never read a script before. I was being called upon to lead a important division of a company without any experience in that particular side of the business. And I had to admit to those that I was working for that I was lacking in knowledge and lacking in experience in the specific area, even though I was called upon to be their leader. I showed up every day, basically, not faking the fact that I knew what I was doing, but actually being honest and candid about what I needed to learn about what I was doing. At the same time, I was being asked to lead the unit that I was given responsibility over. When you try to fake something, if it's optimism, where you're simply behaving like too much of an idealist and not enough of a realist, or if you express an opinion abou...

Embrace risk, build resilience

In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Excellent lessons on business success and some good life lessons too. Highly recommended.

4 pages of notes, a couple of immediate action items. Thank you Bob

Inspiration! It's difficult to imagine what it's like to manage such large companies, especially given the level of exposure. Fascinating stories about the various acquisitions.

Great class. Very valuable for any type of entrepreneur.



This was excellent. Bob Iger has great plans for Disney. It was authentic, brief and detailed to the points, discussed relevant business tactics and spoke about humor as "He likes people who are serious but are not too serious about themselves" I love it


Really excellent advice - humour is a great way to get a message across when you can calibrate it correctly and it breaks the ice. You have to be a realistic optimist - people who only see problems not solutions will never get ahead.

Ignatius D.

Relentlessly working for perfection is important, but its how the leaders of the organization execute the approach. Its easy for management to be dismissing and quickly jump to conclusions with personnel, in some cases impacting careers and professional relationships.


Really enjoyed these very clear lessons he reached us. In these uncertain times, needing a lot of transition and transformations of people and businesses, we need strong leaders at all levels. But most of all humor at the right time :)


Great lesson! The PDF says that these are his top ten criteria for good leadership but there are only 9.

Luis C.

Good advice for leadership and entrepreneurs... A really calm and down to earth Class. Luv it.

Val M.

Out of all of the valuable lessons he is teaching, so far this has been the most valuable lesson. Especially at a time when the entire world is needing direction, in the fast changing workplace, these are incredibly actionable lessons. Also, it gives some way of evaluating your own performance and the performance of your workplace culture. Was that reasonable? It's important to be able to assess. I especially appreciate his emphasis on integrity.


The lesson was informative and enlightening. He came off with an image of being just a regular guy, yet he had a formula for great success which he proved in his own life and he loved to give to you.

Social P.

I thought it was inspiring as well as having great comparative information. The core values and management for success were strategically and well defined for any level of business.

Christopher A.

Loved this course and in particular, this lesson. Brains, Energy & Integrity - so simple, and easy to overlook, yet so powerful. Great advice. I have decided after participating in Bob's class that my goal for 2020 is to ensure that these three attributes are evident in everything that I put my name to.