From Dr. Jane Goodall's MasterClass

Communication

Dr. Jane is one of the best storytellers in the world. Learn her techniques for communicating effectively with anyone—even if that person doesn’t share your point of view.

Topics include: Tell Stories to Reach Their Hearts • Reaching Their Hearts: Climate Change Skeptics

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Dr. Jane is one of the best storytellers in the world. Learn her techniques for communicating effectively with anyone—even if that person doesn’t share your point of view.

Topics include: Tell Stories to Reach Their Hearts • Reaching Their Hearts: Climate Change Skeptics

Dr. Jane Goodall

Teaches Conservation

Learn More

Preview

I don't know how many years I have left on this planet, but I do know that the message I have is a very, very important message. I was given two gifts in my life, and I was taught as a child that if you have gifts you should use them. One gift-- I've got a pretty good constitution. Nearly 83, still traveling 300 days a year, doing long interviews where you sit in a chair for hour after hour, talking to large groups of people, overusing my voice, getting exhausted. But I'm doing it because I think it's important. The other gift I have is communication. I was born with it. I think I inherited my constitution from my father. He was very active right up to the end and tough and all the rest of it. But the other side, I think comes from my mother, who's got Welsh blood in her. And the Welsh, they're very musical and they do singing, and acting, and stuff like that. And I knew I had this gift of communication, but in writing I did. I didn't know I had it in speaking, and it was given to me. So have I worked to develop it? Yes. Whether it's writing or speaking, I've worked very hard, but the gift was there. It was there to start with, and I have to use it. This is why I go around as I go around. Does what I do make a difference? I wouldn't be so egoistical to say it makes a difference, but for the fact that hundreds and hundreds of people tell me or write to me, and tell me that after they came to one of my talks it changed their life. After they read Reason For Hope, it gave them reason to hope in their own lives and made a change, so I have to use these gifts. I think one of the problems of successful advocacy is people become too militant, people become too adversarial, and although that maybe can play a role at some point, I don't think it's the ultimate solution. So if I take, for example, some animal rights movements right at the beginning, then, I think some level of militant aggression is necessary to kind of wake people up. But after people have become woken up, and they've become aware, then, I think a different approach works better. And the approach that I've always taken-- because I'm not adversarial by nature, it's just not me. And my approach has always been to try and reach into people's hearts, and the only way I can do that is by telling stories. For example, I've been around Capitol Hill quite a lot talking to various senators and congressmen. And usually, it's a very rushed thing and you get maybe 10 minutes max. And I know from talking to various lobbyists that people go in and they plunge straight into their thing, and they've got it all lined up and-- but I can't do that. I have to make-- even if it's only one minute-- make some kind of relationship. Who is it I'm talking to? I hear you have a dog, or something I've learned about them, and I introduce that. So there's a relaxing. I want somebody who's...

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There is still a window of time. Nature can win if we give her a chance. In her first ever online class, Dr. Jane Goodall teaches how you can conserve the environment. She also shares her research on the behavioral patterns of chimpanzees and what they taught her about conservation. You'll learn how to act locally and protect the planet.

Reviews

4.7
Students give MasterClass an average rating of 4.7 out of 5 stars.

The most interesting pieces were here wonderful personal anecdotes and stories of her mother. The most compelling content are the stories of the damage being done to the environment and cruelty to animals. Ultimately, this is a very hopeful class

This class should be seen by every middle and high school student everywhere. What a gift this was to be able to spend this much time with Jane. I was in awe and am telling everyone about it. It's brilliant, she's brilliant. Thank you so much MC . I have a new hero.

I have learned so much about animals and climate and people from this amazing teacher. She is an inspirational human being.

Very important Masterclass that doesn't just talk about the problems, but also gives some answers to help solving those.

Comments

Maria P.

Yes, Jane, your communication does make a difference. I have been listening to you since I was a child and hope to listen to you for many, many years to come. I love how you communicate positively with people, instead of criticizing, you do it in a way that teaches people.

Louanne F.

Also love the way she mentions again that everyone can do something every day - major change comes from millions of minor ones.

Debbie L.

best chapter ever! Such a good reminder to learn how to balance between giving information and letting the listener figure out the right answer

Yvette B.

It's one of the hardest things... relating instead of preaching. I will definitely implement the strategies mentioned in the video in my future social media posts. Thanks, Jane!

Gretchin D.

She has such wonderful ideas for communicating with people who may have a difference of opinion. It's so important to be able to bridge the gap between people of all opinions!

Kalia D.

A very important lesson. Also funny, because when I signed up most of the other Master Classes were by writers and actors, so I saw "Jane Goodall teaches Conversation" and thought what a great idea! It only occurred to me after many lessons that it's actually JG teaches Conservation! Conservation? What's that supposed to mean? :) I'm glad that it turned out like this, this is my course, JG teaches Conversation. It's also amazing the calmness and peace she is able to spread around her work. For someone who says 'my goal is to reach the peoples' hearts' there should be harsh opposition, not only in communist countries. I've never heard of her being seriously attacked, although she might definitely be bad for business for a lot of people. Also I noticed she travels the world 300 days a year, but she still wears Africa as a necklace. She never talks about Africans, did you notice? At least only on the sides. She is sharing her African experience. And considering the impact she's developed and the special atmosphere she radiates, who knows, maybe animals have feelings, and if so, what else might be true? maybe the spirits of old do exist and find their human vessels in those who are receptive, the guardian spirits of earth itself, wisdom that man finds in solitude in nature. What exactly happened to Jane amidst the bushes and waterfalls of Gombe? You can't know for sure. We can only speculate from how it looks... :)

Juleen D.

Now that almost all the countries in the world except of the United States are in the Paris Climate Agreement, how do you think that will change the world economy?

Patrick D.

We do not "own" the land. It is a human invention. Jane is pressing the hand, head and heart of the corporate CEO. Looking into their eyes. Does she (we) turn and walk back into the forest?

Mia S.

"I spent quite a bit of time talking in areas where it's very conservative, and I've had several people come up after one of my lectures and say, You really made me think differently; nobody's quite talked about it this way before; I'm going to act differently from now on, I realize that I can make a difference in my own life. And this is such an important message to get out: that every single one of us makes a difference, every single day. And this applies to climate change. Could we take public transport? Perhaps ride a bicycle, walk? There is a growing understanding and I think the most hopeful sign is the development of sustainable energy. I think the secret for me, when I'm with people who are skeptics, I find the only way is not to argue, because if you argue with them, they are not going to listen - it doesn't work. The only possible way to get them to listen is to reach the heart. How do you reach the heart? You tell stories. The reason people listen to a lot of what I say is, I'm not arguing with them. I'm not saying, You're wrong. I'm talking about things, I'm telling stories about things, I'm trying to relate things to their own families, their own lives, the future of their own children. Sense of humor - very important. You can't really get anywhere with anybody without a sense of humor. If you can make people laugh about something, they're much more likely to listen to you than if you make them angry. I would never ever try to get into a real argument with a climate change skeptic - because I don't understand them."

Mia S.

"The message I have is a very important lesson: If you have a gift, you should use it. I think one of the problems of successful advocacy is people become too militant, people become too adversarial, and although that maybe can play a role at some point, I don't think it's the ultimate solution. Some animal rights movements, right at the beginning, I think some level of militant aggression is necessary, to kind of wake people up. But after people have become woken up, have become aware, a different approach works better. The approach I've always taken to try and reach into people's hearts. And the only way I can do that is by telling stories. Capitol Hill, talking to various senators and congressmen, usually it's a very rushed thing - you get about 10 minutes max, and I know from talking to various lobbyists that people go in and they plunge straight into their thing, and they've got it all lined up and - I can't do that. I have to make, even if it's only one minute, make some kind of relationship. Who is it I'm talking to? I hear you have a dog, or something I've learned about them, and I introduce that, so there's a relaxing. I want somebody who's relaxed. It's also important to listen to anything they have to say, like- 'I can't stand you animal welfare people because' and then you know exactly how to get in, how to try and reach the heart. With these people who are battered day after day after day, these decision-makers, CEOs, people in government - people are at them all the time, and it must get so awfully boring, and it must be very difficult to be patient. And so it has to be done a different way. The only way I know is to get people on your side and have sympathy, and I can't do that except by telling the right story at the right time. The importance of not eating a lot of meat; vegan, vegetarian... step by step... but now, can we tell a story? It's a story that makes people understand that, when they buy a piece of pork, it's not just a piece of a creature that's not a real person. It's part of an animal who had a personality, who had a life, or hopefully had a life, who had feelings, could feel fear and pain."