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Design, Photography, & Fashion

Creating Concepts

Annie Leibovitz

Lesson time 17:52 min

Annie breaks down her process for developing imaginative and creative concepts for her photo shoots, sharing examples from Tess Gallagher, Amy Schumer, Keith Haring, Whoopi Goldberg, and more.*

Annie Leibovitz
Teaches Photography
Annie brings you into her studio and onto her shoots to teach you everything she knows about portraiture and telling stories through images.
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The Art Of The Photo

Annie Leibovitz was the first woman to be named chief photographer at Rolling Stone and the last person to take a portrait of John Lennon. In her first online photography class, Annie shows us that what makes a picture stunning isn’t the gear or technology—it’s the story. Annie teaches you her philosophy: how to develop concepts, work with subjects, shoot with natural light, and bring images to life in post-production. See the world through her eyes.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Loved how Annie teaches us how to see and that it's important to identify what matters to you as a photographer

The most inspiring, clear, and personalized class I have ever taken. Anne's, "no uncertain terms" way of teaching was refreshing and valuable.

The most important part of this masterclass is the encouragement that you receive from a master of photography in overcoming our own insecurities and value our work.

Getting a fresh start on my photography again, this was inspiring for me to dive back in. I'm familiar with her work of course, it was great to hear her process behind it all.


Kara R.

Very nice interview. I thought it was a class, I was excited to hear about technique but it's not there. Enjoyed looking at there work.

Suzanne W.

There are some good ideas in this video. We always need to look at our subjects differently.

A fellow student

I liked the assignment for the student to try something new. Gives me focus. Seeing how she could go off on a tangent spontaneously with some of her subjects is very daring and exciting. I am emboldened. Her stories revealed herself as well as giving me examples.

Leicka Teresa O.

I love how it gives us the idea and the importance of doing a search for the subject before starting to take photos of it. I think it would definitely help a lot to create inspiring things.


I have always enjoyed taking photos out of the ordinary, see the beauty or interesting parts of something that doesn't look that interesting as a whole. However, this is a whole new level. I can't find the words, but it's almost like having a third eye, to take the photos Annie takes. I will keep this in mind when photographing next time.

Padmaja P.

Very interesting! That a portrait is just one small facet of a person or personality is so telling. I love the simplicity of Annie's portraits that seem to pack a punch, nevertheless. Very impressed by the broad spectrum of her work. Will look up all her work now. Thank you.

Antonia T.

Wow. Such an inspiring lesson! I would love to grab my camera now and photograph old people that I love. I love the idea of doing research on the subjects (like Annie did when she read the poetry of the poets). And I also love the idea of seeing a photo of the person we are portraying when they where young. And the end, portrait as an art is finding the way of connecting the photo with the real person. Thank you so much for this lesson. I loved it!

Saima S.

I just love the fact that Annie, is not scared to be bold or ask her subject to be daring and be themselves. She makes them feel comfortable and is trusted. That is what I want to have, a total trust between the photographer and the subject. I feel it is necessary to get awesome shots. Enjoyed this class a lot.

Bridgid W.

This was a very powerful lesson for me - breaking ice! My neighbor who has just turned 70 and is really stunning and somebody that I have longed to photograph but did not know where to start - recently showed me a wardrobe that she had for the last 40 years and was about to “sell”... I asked first for her favorite photograph of herself and then we sat like two teenage girls and she told me the stories behind the outfits on the rack - even putting them on and modeling them for me while I clicked away happily. What an inspiration this lesson had proved to be - it has taken me two years to pluck up the courage just to ask my neighbor if I could take her photograph.....

A fellow student

I absolutely love the concept of raw photography and how to find new inspiration.