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Design & Style

Discovering the Industry

Diane von Furstenberg

Lesson time 12:46 min

Why do you want to be a designer? Diane challenges you to answer this question and gives advice on how to establish a foothold in the fashion industry.

Diane von Furstenberg
Teaches Building a Fashion Brand
In 17 video lessons, Diane von Furstenberg will teach you how to build and market your fashion brand.


This class is about how to build a fashion brand. But it is also about how to design your life, because when you are at the beginning of your own life, it is very important to dream and to think about what you will do. And you may have an idea for a product. And you may build around that. But you have to remember, as you design your product, you also design your life. And it is equally as important to understand that. Why do you want to be a designer? I mean, I think that's actually the first question that you have to answer yourself. Why do you want to be a designer? Is it because you have an eye? Is it because you like the idea of it? I think it's important that you know that. I mean, is your impulse really creative and you have an eye and you love colors and maybe you like prints? Or is it that you like the craftsmanship? You have to know why you have this desire. Maybe it's just you like the idea of being a designer. I mean, is it that you really are talented and you have an idea? Or is it that you think it's glamorous and you want to do it? It's very important that you ask yourself the question why. And am I delusional or does it make any sense? It's very, very important. The more precise you are about what you want to do, the more successful you will be. So I think the most important is to-- again, as I said, the rule number one, for me, is the most important relationship is the one you have with yourself. And that works for your career and also you have to know what you want. But then, maybe be open to other suggestion. Think what you want to do. Make sure you're not delusional. And go for it. Right now, we live at a time that everything is changing. All the industries are changing. Magazines don't have the power they used to have. I mean, today, you don't need a dictionary. You don't need a map. You see everything online. So it is difficult to become somebody to be noticed. But now, you have social media. You have the internet. So now, is time not so much to look at the past and how other people did, but it's also a time to take the lessons from how people did it, but to apply it to today. So who in your area is a person that you could work for? I mean, that, I think, would be-- wherever you live, is there somebody that you say, I would like to do that. Because then, your goal is let me try to go and work for this person. Or let me go and meet this person. Because that is the best way to do it. I think that, clearly, the most important thing, if you want to realize a dream is to know what this dream is. And the more concrete and the more specific this dream is, the better chance you have to do it. Who has an eye versus who doesn't have an eye? I mean, it's like music. I mean, you can sing or you can't sing. I mean, I certainly can't sing. Do you ...

About the Instructor

In her 20s, Diane Von Furstenberg convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online fashion design class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Thank you Diane! Inspiring story you shared with us.

DVF's teachings are very grounded and humbling.

This allowed to hear from an icon of what it took to make in decades past. It is now a whole different world. Her statement about character is absolutely accurate.

Diana will really teach you how to set up the fashion industry and I really liked her masterclass. Practical tips and helpful. thanks


A fellow student

Creating a brand is more then creating clothing that satisfies the client. It is about bringing to life something that you are passionate about, developing your ideas, and creating something new which targets a specific audience. I think that in the world today, with all these current changes, it is important to share your ideas more than ever. Share your thoughts and make your clients feel different, free and unique because fitting in is boring.

Noora A.

my goal is to create a brand that makes people feel like my pieces can relate to them and still challenge them. classy yet edgy. a brand that I like to study about is Chanel their pieces are so different yet so classic. one piece of them can be worn in many ways to Suit different styles.

Giorgia D.

The biggest mistake a young stylist can do, is to think that working for another company, doing minimal jobs, it is not relevant or consistent. Instead - and this rule applies to any business you'd like to start - it is extremely necessary to start from the bottom and to learn the basics/fundamentals of any job. Start small, go big!

Rocio T.

I wish I had her or her knowledge here shared, when I was young and didn't know what to do in life, more importantly why... what was my intention. Unbeknownst to me I chose what I thought was natural, the same profession as my mother and my sister and it has been such a painful way for me.

Nicholas Martin B.

I want to design because I love to have unique one of a kind items. Working with materials such as fabric, I get to feel and in a sense speak with it creating a masterpiece. My question for you, do you have any advice for someone like me who is partial color blind? I have learned to differentiate between most but still have trouble with pastels.

raviprakash S.

Thank you for opening your inner world to the outside world. Beautiful Words. Everyone from the soul.

RJane @.

Getting the eye is trial-and-error. Skills can gained through practice and experience.

A fellow student

Assignment 1: Moschino: -ironic -daring -fun My brand: - feminine - casual - delighting

A fellow student

Does anyone have an idea of how to further define the idea of "visual identity"? I'm currently working on my brand analysis (I'm studying Nike) and I have some ideas but the phrase still feels a little vague to me.

Gigi C.

my to do's after reviewing this lesson. Learn first Contribute to the industry before getting in it. i will work for a designer/store I like and respect or are inspired by: internship is a possibility!