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Design & Style


Diane von Furstenberg

Lesson time 03:42 min

Meet your new instructor: fashion icon and branding genius Diane von Furstenberg. Diane explains the goals of her MasterClass and the importance of acting with intention in your life.

Diane von Furstenberg
Teaches Building a Fashion Brand
In 17 video lessons, Diane von Furstenberg will teach you how to build and market your fashion brand.


In the 7th Avenue showroom, the buyers responded to American women who decided they had to have a von. Furstenberg creation. You can have yellow, red, or, I believe, green. In a country addicted to pants, she gave women back their legs. You are the most beautiful woman I've ever seen. She didn't come in with an idea. She came in with a package, with a product, with the whole thing worked out. Von Furstenberg's success was based on more than a trendy little dress. It was a counter revolution. I mean, it's been so important to my own business to find out where my things are sold. And I've learned so much. I've learned about women, I've learned about their lifestyle, about what they want, why. [UPTEMPO MUSIC PLAYING] When I was the little girl and I had to study, my favorite way to study was to pretend that I would teach. So I had an imaginary student and an imaginary blackboard, and I would teach, and that's how I would learn. So I guess that that's what I've always done. I've always learned as I throw myself into it. And what I would like to do now is share my experience, my knowledge, and express my successes, my failures, and just take you through the journey of my career. So the first advice is that the most important relationship you have is the one you have with yourself. The second one, which is really, really important, is to focus on your intention. It's very important. I take Tai Chi, and my Tai Chi master told me that a lot of people go to Tai Chi class because they want to be strong. If you only focus on your strength and your power, you will get hurt and fail. If you only focus on your energy, you will stagnate. But if you spend a lot of time focusing on your intention, and polishing this intention, and questioning it, and really focus on that, then you will get the energy and the power. So, whatever decision you make, whatever steps you go, it's very important to focus on your intention. I am Diane von Furstenberg, and this is my master class.

About the Instructor

In her 20s, Diane Von Furstenberg convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online fashion design class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.


Students give MasterClass an average rating of 4.7 out of 5 stars.

I am a senior - close to 90 years old - and this class has been a fascinating account of a remarkable lady/designer. Great advice for the young designer starting out. Thank you.

As a woman, it was extra valuable for me to do this course. What a strong, independent, smart female role model for young girls to have.

I have been given the opportunity to study with a master at her craft. For that, I am very thankful!

Loved Diane's masterclass. I think she provided a lot of insight into the world of fashion but also life experience!


Nagu F.

The 2 key factors of life are 1.the relationship one has with self 2.the intention-when your intent is clear,strong and specific,energy,power and path opens up to achieve the intention.

Giorgia D.

In the past few years, I've been working with different emerging stylists. Usually, before we start work together, my first question is always the following one: what do you want to achieve and what is the message you'd like to deliver? Well, most of the time, they were not able to provide me an answer. Diane von Furstenberg has a point.

Elijah W.

Diane von Furstenberg got me right out the gate. High-intentionality creates a focus that can guide decision making. I often think of intention like flying a plane. A pilot does not fly a plane straight to a destination, the pilot makes thousands of minor corrections ticking and tacking back and forth along the way. It is the intentionality that guides ever single correction decision en route towards a goal. Great start!

Samira D.

To focus on what you want , to have confidence in yourself are the way to get the energy and power to fulfill goals

QueenLashae S.

In this first short video, my mind was opened to concepts that I overlooked in building my own business. I look forward in learning more from the remaining classes and putting the tools into practice.


This lesson is all about what is your intention, why you want to start your own clothing line. The main point is that the intention is not only one aspect such as glamour/financial succes it is all aspects together and first one is to have the best relationship with yourself!

Lara O.

My take away from this was focusing on my intention. I like the fact that she encourages that intention can be fine tuned. For me it means that I can evolve why I created a design for example I could make a dress just to make a woman look more beautiful but I also need to question other things like - would she like pockets in a dress like this, where would she wear this to... for example

Lisa B.

"Act with Intention", I've only finished the first class and I am hooked.

Olivia And Isaiah R.

This lesson for me has been really understanding of what I have to do to get started.

Julie K.

Intention. My thoroughly absorb, understand, marinate with the information presented and APPLY it. To do so with blinders on, my vision clear and all encompassing, sans distractions visual & audible & mental. To really think my actions through and through and not be rushed - to devour the world around me and fuse these inspirations with my own style and create a super amazing brand.