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Design & Style

Student Session: Danny

Diane von Furstenberg

Lesson time 13:14 min

Diane talks to a rising designer about the roles of influences and muses.

Diane von Furstenberg
Teaches Building a Fashion Brand
In 17 video lessons, Diane von Furstenberg will teach you how to build and market your fashion brand.


So you graduated only a year ago. I graduated a year ago, right. OK. Well this is great, because I think that, to look at the work, this is your graduation work. Correct So that for me is the most important thing, because it's your first juice. Before you become corrupted, or influenced, by everybody else. Tell me, you call this collection, Argiope. Correct. What is Argiope? Argiope is the guardian silk spider. So it's the spider and it's spider web influenced my entire collection. OK. I didn't know that spiders made silk too. And, Dita Von Teese was your inspiration, your muse. Correct. Talk to me about your inspiration. I find it fascinating when, a female is so powerful, and that's what she embodies. She embodies, not only the feminine side of a female, but she embodies power. That to me is what inspires me and why she she's my muse. Throughout all my designs, when I get a pencil my hand and start sketching, that, to me, is what pops in my head. Yes, she is very powerful. She is. You are lucky, because you have a very defined muse, and a very defined style, right? Body is super important, right? Absolutely. And how you architecture the body is super important. So I assume if I asked you, who your favorite designers were, you would say Alaia. Absolutely. Right, who else? You. And, Chanel are definitely some of my favorite designers. Chanel, I love the decade era between the 40s and the 60s. I feel like that was an empowering-- So you like the waist? Correct. The waist is important. Well the waist is important for a wrap dress actually. Yes. Your designs are beautiful, and they're very, very, very precise. Thank you. This is beautiful. Was that a body suit? Correct. Body suit is important. Now, I understand that you're working for an underwear company. Correct. I'm working for a menswear brand, which is completely-- Different. --a complete shift from what I'm used to doing, but I am learning so much about the market, and the back work behind designing. What comes after you put your hand on a sketchbook, or after you create a tech pack. What's after that? And that's what I'm learning, and that's what I'm eager to learn. How old are you? I'm 22. Oh, how fun. I started when I was 22. This is very interesting. I'm here to help you, right? I'm here to try to give you advice, and push you, and hopefully after this encounter you will be encouraged to be the designer that you want to be. What is the designer that you want to be? I want to be the designer in which not only people look up to, but the designer that inspires people to do things. There have been people, in my life, that I definitely look up to. Like? Immediate people. My mother and my sisters. Sorry. That's, OK. That's, OK. They're important people in my life. They've helped...

About the Instructor

In her 20s, Diane Von Furstenberg convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online fashion design class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.


Students give MasterClass an average rating of 4.7 out of 5 stars.

4 our of 5 starts primarily because of the absence of instructional insights in lieu of anecdotes.

This class has given me the advice, courage and guidance to help peruse my creative career. Thank you Diane for your wise words and brilliant advice!

It has guided me into being more assertive with my company. It has helped me to learn how to use my voice and how to be true to my brand.

DVF's journey is really inspiring and relatable to all. I esp loved her Mental Toughness episode as she's the only one who tackled that. This has become my fave Masterclass as her insights on business, branding and fashion are just very solid and real.


cari B.

the juxtaposition of these 2 student sessions is great! not everyone should/needs to be a designer with their own collection + brand. it takes such focus and determination but also a pretty clear and devoted vision. i love the way she handled both. limited time and honesty. it’s intuitive and she intuited the difference between both students which came across instantly with the way they presented themselves both in the portfolio and in their own words and passion...

A fellow student

she's great, she confirms determination in the student. In the class before it was clear direction was not there for her.. that doesn't mean Dianne is being "mean" she just had nothing to work with.

Alexandre B.

She's a bit nicer in this session, but still interrupts the student... and does seem to appreciate the efforts put in his projects (e.g. that moment near the end about the non-stretchable velvet!)

Rocio T.

In a way I felt she was tougher to the previous student than to this one, maybe she found him more focused on what he wants, so the advice was more fluent... He actually looks pretty good and determined in life, I hope we will hear more from his designs very soon.

A fellow student

I wish I had a mentorship session with someone like DVF. There's so much to be gained from talking with someone and having them push you to find the answers within a conversation.


That was awesome, I just finished a design that has the potential to be a brand. So I'm being very careful in how I proceed to make sure (if anything's there) that it's protected.

Meg N.

I really enjoy Dianne's coaching in looking at a variety of ways to move into the work that Danny wants to do - work for this type of company, that type of company, study old stylebooks,... if the goal seems high, the road to it may be long, with more than one route.. never a short straight rocket path for almost everyone who aims toward a higher goal.

Анелия М.

I believe Danny, keep my fingers crossed to see his brand as famous as he wants.

Dara P.

I like this. Very interesting how she draws out his tastes and thoughts by listening.

Emma J.

This didn't help me at all. Their are so many good designers out there who are struggling to get their brand out, and its no failing of their own effort. The market place is flooded with talented fashion designers. I don't think she offered him any advice as to go about and get his brand on the market? Why doesn't she be honest and tell him the truth. Its not what you know these days but who you know. If you are a rich kid you may have more of a chance but even then its virtually an impossible task to be a huge brand well known designer. One thing she is right about, and that is you need to make connections with important people, but how to get to those important people? That is the question. You need huge amount of luck for someone important to recognise your brand and help you through the journey to success.