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Arts & Entertainment

Creating a Visual Brand

Reba McEntire

Lesson time 07:36 min

Reba’s look has changed throughout her career. Watch as Reba breaks down the decision behind every look, and why it’s important to have a visual brand.

Reba McEntire
Teaches Country Music
Reba teaches her approach to making great country music and navigating the business in 21 video lessons.
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It was baby steps to how I evolved my style, my look. I started with absolutely no knowledge at all about how to look. I mean, I fixed my own hair. I did my own makeup. And it's basically buddies, friends, saying, oh, you look good tonight. I'm like, OK, let's try to duplicate that. And then my good friend Sheri McCoy that I went to college with started doing my hair to Sandy coming in and doing my hair, me still doing my own make up, to Brett Friedman and Neil Robertson to doing my hair and makeup, giving me a different look, me having the faith in them to do what they think looked best on me. And I'm so glad that I let them go with it. That's going back to letting people do what they do best and giving them free rein. A lot of times, I'll say, oh, that's not me. Oh, let's try it. OK, let's go for it. I think what's so important about getting a visual brand for yourself is to be comfortable with it. Make sure that's something you like. And if you're not comfortable with your look and your brand and you walk out on stage, you're going to be thinking about that instead of your music and projecting and performing. So you have to be very comfortable, confident, and assured that dang, I look good. This is me. You have to be true to the brand. And it's your brand. It's really important when you are first getting started, try to find your look. Get with a hairdresser, a stylist, somebody you like. And if they start showing you clothes that you go, oh, yeah, now that's me inside. If you get with somebody and they're showing you stuff that is outlandish and you're like, oh, my gosh, I wouldn't be caught dead in that, that's the wrong stylist. So your look is your look. And if it's not working for you, change it. Because there's nothing worse than staying with a look and identity that's not you and you don't feel good with. I think sex appeal is really good. My kind of image is tough sexy. It's sexy with kind of a tough attitude. But sex appeal is wonderful. Sex appeal is very important. It gets people's attention. You just need to know how far are you need to go. It's a personal thing. Not very far for me. I'm comfortable at a medium level. But some people can go very far-- evidently, I went very far on my red dress on the CMA award show. But that wasn't intentional. But sex appeal is-- you've got to look nice. You've got to look confident. And sometimes feeling sexy, confident, you just got to know your level and where you're comfortable with that. Here are some pictures from the past that I can show you some different looks of the Reba McEntire look. With the picture at the national finals rodeo, that's me, bare bones, doing it myself. And then it evolved a little bit more with somebody else doing my hair, and then changing the look. Getting a stylist-- I'll never forget ...

For Love of Country

You know her songs. Her Oklahoma charm. Now learn directly from Reba in her first-ever online class. Join her as she records a never-before-heard song, creates a new acoustic version of Fancy, breaks down her hits, and delivers emotional performances on the stage of the Grand Ole Opry. This is more than a music class. This is Reba's life, business, and country music MasterClass.


Students give MasterClass an average rating of 4.7 out of 5 stars.

Felt like I was hanging out with Reba and soaking in her wisdom from a very successful career. Really cool!

I'm actually not a country musician, but it's important to me to be open-minded and see what others can offer. I really enjoyed this class. It has given me inspiration to keep trying, practicing and, hopefully, moving forward. Thank you, Reba. You are wonderful!

Reba tells us like it is. Nothing kept back. And her class is a well rounded look at all the aspects of singing in the country music business. Thanks Reba. Time well spent for me.

Reba taught me about performance mostly, and about the business. I gained valuable information about how to perform to the best of my ability and how to approach the industry. Thank you very much, Reba McEntire, for taking the time to show everyone how it's done. I look forward to joining you on stage someday. Until then, may your days be long and all your joys complete!


A fellow student

I am in absolute awe of how humble and down-to-earth she sounds. God this is why I've been a fan for 20 years.

Margaret M.

Fun lesson! I'm always struck by the way stars' styles develop over time. Reba always looks great.


I love that jacket Reba wears on some of these classes. The sequined black one! Props to the designer! "Sexy tough" sounds good to me!

Mary Beth P.

This is all much harder than it looks unless the artist has clear values. I think that the lecture on values should have come first because branding and values go hand-in-hand, but the brand also has to 100% speak to the artists' values.


Branding, yes, very important in this day and age. I know all this is true. Be who you are.


I think the message is, be confident and comfortable within yourself. We all get older, so change is the only thing that's constant.

danielle F.

I LOVED when Jackie said in the interview.. "I like the big hair myself".. lol

Kimberly S.

You know. This is all plain ole horse sense. I really appreciate the blunt truth of this lesson. It applies to all show business especially for performers. Call me Dr. Smith. I'll take good care of you.

Sylvie B. to me about high heels...I just cant. I think I will just fall on stage.. lol

A fellow student

Gary Thomas Washougal WA I'm a senior male. I had wanted to work in show business. But I did something else that moved me from that venue. Recently my daughter who is a CEO in New York was visiting us. She bought me Reba's on-line class for my birthday. She also got me aside and told me, " Dad, you're handsome." She's in PR and works with famous people. I'm glad she was the one who said so. It's tied in with media success. My wife is good about keeping me fashionable and groomed; so, she is one who helps me to stay presentable.