Business

Bob Iger’s 5 Tips for Developing a Business Strategy

Written by the MasterClass staff

Last updated: Sep 1, 2021 • 4 min read

There are a few essential first steps when starting a company, like writing a business plan, crafting a mission statement, and establishing goals. The way to make it all happen? Develop a well-thought-out plan known as a business strategy.

As the Chairman and CEO of The Walt Disney Company, Bob Iger knows how to develop business strategies to increase revenue and gain a competitive advantage for his company. Disney’s annual net income has increased over 400 percent under Bob’s leadership, which makes him uniquely qualified as a mentor for leaders, self-starters, entrepreneurs, and any kind of visionary looking to take their business venture to new heights.