Bob Iger’s Tips for Successful Negotiation

Written by MasterClass

Last updated: Aug 25, 2021 • 6 min read

As the CEO and Chairman of The Walt Disney Company, Bob Iger has crafted some of the biggest deals in the history of business. He has negotiated Disney’s acquisition of Pixar, Marvel, and, most recently, a merger with 21st Century Fox. It’s safe to say he’s one of the most effective negotiators in business today. Business negotiation strategies and skills are necessary for every leader, even if you’re not running the largest entertainment company in the world.