Business

Cause Marketing Overview: 3 Benefits of Cause Marketing

Written by the MasterClass staff

Last updated: May 6, 2022 • 2 min read

Cause marketing is a strategy that involves a commercial business supporting a nonprofit organization or charitable cause to bolster its corporate social responsibility and encourage customer loyalty. It also benefits the nonprofit by increasing brand awareness and driving donations for a worthy cause. Read on to learn more about this marketing tool.