Business
Cause Marketing Overview: 3 Benefits of Cause Marketing
Written by the MasterClass staff
Last updated: May 6, 2022 • 2 min read
Cause marketing is a strategy that involves a commercial business supporting a nonprofit organization or charitable cause to bolster its corporate social responsibility and encourage customer loyalty. It also benefits the nonprofit by increasing brand awareness and driving donations for a worthy cause. Read on to learn more about this marketing tool.