Writing

5 Copywriting Tips From Advertising Experts Goodby & Silverstein

Written by the MasterClass staff

Last updated: Dec 2, 2021 • 5 min read

When it comes to writing copy that is effective and on brand, Jeff Goodby and Rich Silverstein—the cofounders of the advertising agency Goodby Silverstein & Partners (GS&P) in San Francisco—are masters of the craft. Here, they share a few of their top tips on how to copywrite.