CRM Databases: How Companies Keep Track of Customers

Written by MasterClass

Last updated: Jun 7, 2021 • 2 min read

Customer relationship management (CRM) is perhaps the most important task facing a sales team every day, every quarter, and every year. To streamline the customer relationship process, sales team members often rely on CRM database software to manage customer data, guide customer interactions, and provide a backbone for the entire sales process.