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Have you ever observed a person who could hold an audience in the palm of their hand as they told a compelling story? Perhaps it was during a commencement address or at an award ceremony or during a TED talk. Perhaps it was on a storytelling radio show or podcast, like The Moth Radio Hour. Perhaps it was just during a group gathering, like at a party or around a campfire.

How do these great storytellers connect with their audiences? And what differentiates the most compelling stories from a merely good story, or even a bad one? Here are some storytelling techniques to help you share your own story in an impactful way.