Jump To Section
What Is a Style Guide?
A style guide is a document that details a company’s set of standards for writing, editing, formatting, and designing documents. Also known as a writing style guide, this manual establishes the standard requirements for grammar, punctuation, tense, tone, wording, and writing best practices. A style guide typically consists of a set of official style guidelines (such as The Chicago Manual of Style or The Associated Press Stylebook) and supplementation of particular company rules or divergences from the official style. A style guide ensures clarity and consistency across written communications while maintaining brand identity and integrity.
What Is the Purpose of a Style Guide?
A good style guide serves two main purposes:
- Keeps writers within guidelines. A copywriter has to adhere to an organization’s tone and style when crafting copy for public-facing marketing materials. A style guide lays out these rules for writers, offering them a well-organized set of guidelines to reference as they work. Style guides are especially useful for contract or freelance copywriters who are not familiar with the company’s particular house style.
- Helps editors maintain brand consistency. A comprehensive style guide provides editors will all the rules and guidelines they need to follow to keep your company’s communications error-free, consistent, and on-brand—from long-form copy to design.