Business

How to Market a New Product: 5 Tips for Effective Product Marketing

Written by the MasterClass staff

Last updated: Dec 22, 2021 • 3 min read

When bringing a new product to market, you need more than high-quality merchandise to sell. To reach potential customers, you must understand how to market a product—with a robust product marketing strategy that targets an audience, reaches them via various media, and helps close the sale when those target customers engage.