Business

How to Name Your Product: Step-by-Step Guide

Written by the MasterClass staff

Last updated: Aug 30, 2021 • 4 min read

What’s in a name? When you’re trying to sell a product, everything. Product naming is one of the earliest stages of starting a business. It’s one of the first things Sara Blakely did when she came up with an idea for a women’s undergarment that she decided to call Spanx.