Business

How to Start a Fashion Brand: Step-by-Step Guide to Launching a Successful Fashion Brand

Written by MasterClass

Last updated: Sep 29, 2021 • 6 min read

Every iconic brand has an origin story. A clothing line that may dominate today’s department stores may have started as a small business run out of a fledgling fashion designer’s living room. While launching your own clothing line is challenging, thanks to ecommerce and online marketing, it just might be possible to turn a brand that began in a small online store into a clothing brand that’s beloved nationwide.