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Evaluating the profit potential of a business requires you to analyze a variety of factors including your supply chain, buyer power, and the relative competitiveness of your industry. Without a clear-cut framework, analyzing the strength of your business strategy can feel theoretical and untethered from the real world. Luckily, a rubric known as the Porter’s Five Forces model can be used to determine the viability of a new business, in addition to evaluating further growth potential for an existing business.