Private equity is an asset class, or grouping of investments, used to invest in a business with growth potential. Private equity firms pool money from investors and other firms to buy, improve, and potentially sell private companies that are not listed on the [stock market](https://www.masterclass.com/articles/what-is-the-stock-market). A portfolio company is a private company that a private equity firm holds a stake in. General partners are responsible for running private equity firms, managing investments, and developing the portfolio company with full liability. These firms can invest in an array of business sectors, from healthcare to the tech industry. 

A subset of the general partnership are the limited partners who choose to invest in private equity rather than purchasing shares on [stock exchanges](https://www.masterclass.com/articles/stock-exchange-explained). Limited partners do not usually manage the business, and their liability does not exceed their original investment. Limited partners include venture capital firms, pension funds, [angel investors](https://www.masterclass.com/articles/angel-investor-explained), insurance companies, hedge funds, and endowments.

Private equity firms may tap institutional investors with access to substantial capital to buy stakes in companies in financial distress or ones that need long-term funding during liquidity events like [initial public offerings](https://www.masterclass.com/articles/initial-public-offering-guide) (IPOs).
The purpose of private equity is to help investors generate a positive [return on investment](https://www.masterclass.com/articles/how-to-calculate-return-on-investment-roi) in the short term, around four to seven years. While financial experts consider public equity—buying shares in a publicly traded company—a safer bet for investors, private equity investment can be a lucrative way to turn a profit quickly, depending on your portfolio. 

Private equity investors and investment firms buy a stake in a company in exchange for a percentage of ownership. These direct investments can help sustain a business over the long term, allowing them to earn more profit over time. Private equity firms can also buy out public companies and turn them into private companies for their own reasons.
There is more than one way to invest in a private equity portfolio. Here is a breakdown of a few different ways that private equity works:

1. __Distressed debt investing__: This type of private equity involves investment firms purchasing debt from a struggling company to help make it profitable. 
2. __Fundraising__: Investors raise capital from limited partners and form an investment fund, also known as a private equity fund, which they then use to invest in other companies.
3. __Leveraged buyouts__: Investors may participate in a leveraged buyout, or LBO, which involves purchasing a controlling stake in a struggling company with growth potential and returning it to a more profitable stage. The company eventually pays back the debt owed to the investors but is better positioned to do it since their earnings have improved. 
4. __Real estate__: A private equity real estate firm uses funds from investors to acquire properties in the real estate market. These firms draw funds from accredited and high-net-worth investors as this market requires more capital than others. General partners may also take a risk in [commercial real estate](https://www.masterclass.com/articles/what-is-commercial-real-estate), acquiring and financing commercial properties.
There are a few advantages when it comes to investing in or receiving funds from a private equity firm: 

1. __Adds working capital to the business__: Raising money for a company or startup isn’t easy, but private equity firms can provide the cash infusion necessary to support a new or struggling business. 
2. __Avoids conventional financing methods__: Private equity valuations are not affected by the public market. A company that receives funding from private investments won’t have to go through a bank and risk high-interest loans to support themselves financially. 
3. __Allows more freedom for growth__: Companies who receive investments from institutions like venture capital firms may do so at an earlier stage of their development, allowing them to try different growth strategies to help form their business.
Some of the disadvantages of private equity for investors and funding recipients include: 

1. __Requires upfront funding__: As an investor, you’ll likely need access to a substantial amount of capital to invest in a private equity firm. Whether you aim to help turn a company around or keep it afloat, it can be costly to turn a profit (which can take years to happen). 
2. __It can be a lengthy process__: It can take a while for a company to get on the radar of a private equity firm. Established companies and [startups](https://www.masterclass.com/articles/what-is-a-startup) are responsible for convincing investors why they should put their money into their business, leading to months of deliberation or negotiations that may not ever materialize. 
3. __Less control for investors__: When an investment firm infuses a business with capital, it may be able to make decisions regarding the management or structure of the business. For people who have built their own company from the ground up, handing over shares and relinquishing part of their control can be a difficult part of private equity.
All investments and investment strategies entail inherent risks and introduce the potential for financial loss or the depreciation of assets. The information presented in this article is for educational, informational, and referential purposes only. Consult a professional investment advisor before making any financial commitments.
Get the [MasterClass Annual Membership](https://www.masterclass.com/) for exclusive access to video lessons taught by business luminaries, including Sara Blakely, Chris Voss, Robin Roberts, Bob Iger, Howard Schultz, Anna Wintour, and more.
Whether you’re investing in the public market or have an alternative investment strategy in the private equity industry, sound investments require due diligence. Learn more about private equity, along with some of its benefits and drawbacks.

Whether you’re investing in the public market or have an alternative investment strategy in the private equity industry, sound investments require due diligence. Learn more about private equity, along with some of its benefits and drawbacks.

Private Equity Financing: Pros and Cons of Private Equity

Private equity is an asset class, or grouping of investments, used to invest in a business with growth potential. Private equity firms pool money from investors and other firms to buy, improve, and potentially sell private companies that are not listed on the <a href='https://www.masterclass.com/articles/what-is-the-stock-market' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/what-is-the-stock-market","linkCopy":"stock market","category":null}'>stock market</a>. A portfolio company is a private company that a private equity firm holds a stake in. General partners are responsible for running private equity firms, managing investments, and developing the portfolio company with full liability. These firms can invest in an array of business sectors, from healthcare to the tech industry. A subset of the general partnership are the limited partners who choose to invest in private equity rather than purchasing shares on <a href='https://www.masterclass.com/articles/stock-exchange-explained' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/stock-exchange-explained","linkCopy":"stock exchanges","category":null}'>stock exchanges</a>. Limited partners do not usually manage the business, and their liability does not exceed their original investment. Limited partners include venture capital firms, pension funds, <a href='https://www.masterclass.com/articles/angel-investor-explained' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/angel-investor-explained","linkCopy":"angel investors","category":null}'>angel investors</a>, insurance companies, hedge funds, and endowments.Private equity firms may tap institutional investors with access to substantial capital to buy stakes in companies in financial distress or ones that need long-term funding during liquidity events like <a href='https://www.masterclass.com/articles/initial-public-offering-guide' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/initial-public-offering-guide","linkCopy":"initial public offerings","category":null}'>initial public offerings</a> (IPOs).

What Is Private Equity?

The purpose of private equity is to help investors generate a positive <a href='https://www.masterclass.com/articles/how-to-calculate-return-on-investment-roi' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-calculate-return-on-investment-roi","linkCopy":"return on investment","category":null}'>return on investment</a> in the short term, around four to seven years. While financial experts consider public equity—buying shares in a publicly traded company—a safer bet for investors, private equity investment can be a lucrative way to turn a profit quickly, depending on your portfolio. Private equity investors and investment firms buy a stake in a company in exchange for a percentage of ownership. These direct investments can help sustain a business over the long term, allowing them to earn more profit over time. Private equity firms can also buy out public companies and turn them into private companies for their own reasons.

What Is the Purpose of Private Equity?

There is more than one way to invest in a private equity portfolio. Here is a breakdown of a few different ways that private equity works:<ol class="mc-m-4"><li class="mc-my-4"> 1. Distressed debt investing: This type of private equity involves investment firms purchasing debt from a struggling company to help make it profitable. </li><li class="mc-my-4"> 2. Fundraising: Investors raise capital from limited partners and form an investment fund, also known as a private equity fund, which they then use to invest in other companies. </li><li class="mc-my-4"> 3. Leveraged buyouts: Investors may participate in a leveraged buyout, or LBO, which involves purchasing a controlling stake in a struggling company with growth potential and returning it to a more profitable stage. The company eventually pays back the debt owed to the investors but is better positioned to do it since their earnings have improved. </li><li class="mc-my-4"> 4. Real estate: A private equity real estate firm uses funds from investors to acquire properties in the real estate market. These firms draw funds from accredited and high-net-worth investors as this market requires more capital than others. General partners may also take a risk in <a href='https://www.masterclass.com/articles/what-is-commercial-real-estate' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/what-is-commercial-real-estate","linkCopy":"commercial real estate","category":null}'>commercial real estate</a>, acquiring and financing commercial properties. </li></ol>

4 Different Types of Private Equity Investing

There are a few advantages when it comes to investing in or receiving funds from a private equity firm: <ol class="mc-m-4"><li class="mc-my-4"> 1. Adds working capital to the business: Raising money for a company or startup isn’t easy, but private equity firms can provide the cash infusion necessary to support a new or struggling business. </li><li class="mc-my-4"> 2. Avoids conventional financing methods: Private equity valuations are not affected by the public market. A company that receives funding from private investments won’t have to go through a bank and risk high-interest loans to support themselves financially. </li><li class="mc-my-4"> 3. Allows more freedom for growth: Companies who receive investments from institutions like venture capital firms may do so at an earlier stage of their development, allowing them to try different growth strategies to help form their business. </li></ol>

3 Advantages of Private Equity

Some of the disadvantages of private equity for investors and funding recipients include: <ol class="mc-m-4"><li class="mc-my-4"> 1. Requires upfront funding: As an investor, you’ll likely need access to a substantial amount of capital to invest in a private equity firm. Whether you aim to help turn a company around or keep it afloat, it can be costly to turn a profit (which can take years to happen). </li><li class="mc-my-4"> 2. It can be a lengthy process: It can take a while for a company to get on the radar of a private equity firm. Established companies and <a href='https://www.masterclass.com/articles/what-is-a-startup' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/what-is-a-startup","linkCopy":"startups","category":null}'>startups</a> are responsible for convincing investors why they should put their money into their business, leading to months of deliberation or negotiations that may not ever materialize. </li><li class="mc-my-4"> 3. Less control for investors: When an investment firm infuses a business with capital, it may be able to make decisions regarding the management or structure of the business. For people who have built their own company from the ground up, handing over shares and relinquishing part of their control can be a difficult part of private equity. </li></ol>

3 Disadvantages of Private Equity

All investments and investment strategies entail inherent risks and introduce the potential for financial loss or the depreciation of assets. The information presented in this article is for educational, informational, and referential purposes only. Consult a professional investment advisor before making any financial commitments.

Regarding Financial Investments

Get the <a href='https://www.masterclass.com/' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/","linkCopy":"MasterClass Annual Membership","category":null}'>MasterClass Annual Membership</a> for exclusive access to video lessons taught by business luminaries, including Sara Blakely, Chris Voss, Robin Roberts, Bob Iger, Howard Schultz, Anna Wintour, and more.

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Whether you’re investing in the public market or have an alternative investment strategy in the private equity industry, sound investments require due diligence. Learn more about private equity, along with some of its benefits and drawbacks.

Whether you’re investing in the public market or have an alternative investment strategy in the private equity industry, sound investments require due diligence. Learn more about private equity, along with some of its benefits and drawbacks.
