Product Placement: How to Use Product Placement in Marketing

Written by MasterClass

Last updated: May 31, 2022 • 4 min read

Product placement is a marketing technique companies utilize by pairing up with other brands and production companies. By discreetly featuring their products in movies, TV shows, retail stores, and more, they aim for an inconspicuous form of advertising. Learn more about product placement and why companies use it.