Social Desirability Bias: How to Reduce Social Desirability Bias
Written by MasterClass
Last updated: Jun 14, 2022 • 4 min read
Social desirability bias refers to the likelihood a person will underreport their participation in undesirable behaviors to save face when someone surveys them. The bias is prevalent enough to skew wide swaths of data. Learn how to gain greater control of response biases like this so you can more accurately collect information.