A digital poster is a sign comprising a digital image or a motion graphic on a screen. Like traditional print posters, digital posters display images or convey information to advertise products or events. Digital signs, however, can feature animated graphics and a rotation of pictures and displays. Companies can easily update digital signage, making it an effective [digital marketing](https://www.masterclass.com/articles/what-is-digital-marketing) tool.
Various industries use digital posters for advertising products and services and sharing information. Consider the following applications of digital posters:

1. __Advertise products__: Companies can create digital posters to present information about a new product, including what it is and where customers can find it. For example, film production companies promote new releases with movie posters, and pharmaceutical companies might announce new medications with digital advertisements.
2. __Announce events__: Brands can use digital posters to create [buzz](https://www.masterclass.com/articles/buzz-marketing) around upcoming events, including information about the date and how customers can attend or tune in. 
3. __Communicate ideas__: Besides advertising products, digital posters can present ideas or information like public service announcements or scientific posters with graphs and infographics. Digital posters can also display maps and travel times, which is helpful for tourists and travelers in airports or train stations.
4. __Publicize a business__: Digital posters can advertise a business, including how it can help customers and where to find more information.
There are several advantages of using digital posters, including customization options and eco-friendliness. Consider the following benefits:

1. __Appeal__: Digital posters are appealing because they are backlit. Posters with motion graphics are particularly eye-catching for today’s digitally native audience.
2. __Cost-efficiency__: Digital posters may have a higher upfront cost than traditional posters, but they can save companies money in the long run. Digital posters are easily changeable with a click of a button, so if companies need to update information, they do not have to print a new sign.
3. __Dynamic__: Digital posters can feature dynamic content. You can program a digital poster, like a slideshow, with transitions to switch between different information pages. You can also include movement and animation in the poster, such as gifs and motion graphics. 
4. __Functionality__: The poster content is easily customizable. Unlike static posters, multimedia posters offer more functionality with engaging graphics. The ability to share information with rotating displays helps to prevent cognitive overload.
5. __Green__: Digital posters have a better environmental footprint than print posters because you do not need to use paper.
To make a digital poster, you will need [graphic design](https://www.masterclass.com/articles/what-is-graphic-design) software, hardware (a display screen), and connectivity (like Wi-Fi or an HDMI cable). Follow these steps to learn how to make a poster:

1. __Choose design software__. The software you use depends on the features you plan to include in your poster design. Infographics and animation require specialized programs. 
2. __Build off a poster template__. A template can be a great starting point for your design. Many design software programs offer poster templates and premade poster designs.
3. __Follow basic design principles__. When designing your poster, adhere to the [elements of design](https://www.masterclass.com/articles/elements-of-design-explained). You can use a [color](https://www.masterclass.com/articles/color-theory-basics-understanding-the-color-wheel) scheme, [typefaces](https://www.masterclass.com/articles/how-to-pick-the-best-type-for-writing), and negative space to create appealing, design-forward posters. You might choose to focus on an image or use large, bold-faced text to center the poster.
Get a [MasterClass Annual Membership](https://www.masterclass.com) and let David Carson be your personal tutor. The prolific and decorated designer—who’s been lauded as the “<a href='https://masterclass.com/articles/film-101-how-to-become-an-art-director' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://masterclass.com/articles/film-101-how-to-become-an-art-director","linkCopy":"art director","category":"automated-link"}' automatic='true'>art director</a> of the era”—reveals his processes for going off the (design) grid, implementing typography in new and interesting ways, innovative uses of photography and collage, and so much more.
Digital posters comprise a digital image or motion graphic on a screen. Digital signage is a dynamic and eye-catching way to convey information or advertise a product or event.

Digital posters comprise a digital image or motion graphic on a screen. Digital signage is a dynamic and eye-catching way to convey information or advertise a product or event.

What Is a Digital Poster? 5 Benefits of Digital Posters

A digital poster is a sign comprising a digital image or a motion graphic on a screen. Like traditional print posters, digital posters display images or convey information to advertise products or events. Digital signs, however, can feature animated graphics and a rotation of pictures and displays. Companies can easily update digital signage, making it an effective <a href='https://www.masterclass.com/articles/what-is-digital-marketing' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/what-is-digital-marketing","linkCopy":"digital marketing","category":null}'>digital marketing</a> tool.

What Is a Digital Poster?

Various industries use digital posters for advertising products and services and sharing information. Consider the following applications of digital posters:<ol class="mc-m-4"><li class="mc-my-4"> 1. Advertise products: Companies can create digital posters to present information about a new product, including what it is and where customers can find it. For example, film production companies promote new releases with movie posters, and pharmaceutical companies might announce new medications with digital advertisements. </li><li class="mc-my-4"> 2. Announce events: Brands can use digital posters to create <a href='https://www.masterclass.com/articles/buzz-marketing' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/buzz-marketing","linkCopy":"buzz","category":null}'>buzz</a> around upcoming events, including information about the date and how customers can attend or tune in. </li><li class="mc-my-4"> 3. Communicate ideas: Besides advertising products, digital posters can present ideas or information like public service announcements or scientific posters with graphs and infographics. Digital posters can also display maps and travel times, which is helpful for tourists and travelers in airports or train stations. </li><li class="mc-my-4"> 4. Publicize a business: Digital posters can advertise a business, including how it can help customers and where to find more information. </li></ol>

4 Uses of Digital Posters

There are several advantages of using digital posters, including customization options and eco-friendliness. Consider the following benefits:<ol class="mc-m-4"><li class="mc-my-4"> 1. Appeal: Digital posters are appealing because they are backlit. Posters with motion graphics are particularly eye-catching for today’s digitally native audience. </li><li class="mc-my-4"> 2. Cost-efficiency: Digital posters may have a higher upfront cost than traditional posters, but they can save companies money in the long run. Digital posters are easily changeable with a click of a button, so if companies need to update information, they do not have to print a new sign. </li><li class="mc-my-4"> 3. Dynamic: Digital posters can feature dynamic content. You can program a digital poster, like a slideshow, with transitions to switch between different information pages. You can also include movement and animation in the poster, such as gifs and motion graphics. </li><li class="mc-my-4"> 4. Functionality: The poster content is easily customizable. Unlike static posters, multimedia posters offer more functionality with engaging graphics. The ability to share information with rotating displays helps to prevent cognitive overload. </li><li class="mc-my-4"> 5. Green: Digital posters have a better environmental footprint than print posters because you do not need to use paper. </li></ol>

5 Benefits of Digital Posters

To make a digital poster, you will need <a href='https://www.masterclass.com/articles/what-is-graphic-design' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/what-is-graphic-design","linkCopy":"graphic design","category":null}'>graphic design</a> software, hardware (a display screen), and connectivity (like Wi-Fi or an HDMI cable). Follow these steps to learn how to make a poster:<ol class="mc-m-4"><li class="mc-my-4"> 1. Choose design software. The software you use depends on the features you plan to include in your poster design. Infographics and animation require specialized programs. </li><li class="mc-my-4"> 2. Build off a poster template. A template can be a great starting point for your design. Many design software programs offer poster templates and premade poster designs. </li><li class="mc-my-4"> 3. Follow basic design principles. When designing your poster, adhere to the <a href='https://www.masterclass.com/articles/elements-of-design-explained' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/elements-of-design-explained","linkCopy":"elements of design","category":null}'>elements of design</a>. You can use a <a href='https://www.masterclass.com/articles/color-theory-basics-understanding-the-color-wheel' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/color-theory-basics-understanding-the-color-wheel","linkCopy":"color","category":null}'>color</a> scheme, <a href='https://www.masterclass.com/articles/how-to-pick-the-best-type-for-writing' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-pick-the-best-type-for-writing","linkCopy":"typefaces","category":null}'>typefaces</a>, and negative space to create appealing, design-forward posters. You might choose to focus on an image or use large, bold-faced text to center the poster. </li></ol>

How to Make a Digital Poster

Get a <a href='https://www.masterclass.com' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com","linkCopy":"MasterClass Annual Membership","category":null}'>MasterClass Annual Membership</a> and let David Carson be your personal tutor. The prolific and decorated designer—who’s been lauded as the “<a href='https://masterclass.com/articles/film-101-how-to-become-an-art-director' target='_blank' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://masterclass.com/articles/film-101-how-to-become-an-art-director","linkCopy":"art director","category":"automated-link"}' automatic='true'>art director</a> of the era”—reveals his processes for going off the (design) grid, implementing typography in new and interesting ways, innovative uses of photography and collage, and so much more.

Want to Learn More About Tapping Into Your Graphic Design Genius?

Digital posters comprise a digital image or motion graphic on a screen. Digital signage is a dynamic and eye-catching way to convey information or advertise a product or event.

Digital posters comprise a digital image or motion graphic on a screen. Digital signage is a dynamic and eye-catching way to convey information or advertise a product or event.


Top view of a person sitting at a white desk creating a digital poster on a laptop.