Business

What Is Campaign Messaging? Deciphering the Tools Political Campaigns Use toReach Their Voters

Written by the MasterClass staff

Last updated: Nov 8, 2020 • 5 min read

Political campaigns rely on a cohesive campaign strategy and core message in order to attract potential voters and appeal to their target audience. Whether a candidate is a Republican or Democrat, running for a nationwide presidential campaign or a local campaign for congress, crafting a campaign plan to convey a clear and consistent message is vital.