Business

5 Advertising Tips From Goodby & Silverstein

Written by the MasterClass staff

Last updated: Nov 8, 2020 • 4 min read

Jeff Goodby and Rich Silverstein are masters in the craft of advertising. Not only have the pair created their fair share of Super Bowl ads, but they’re also behind some of the biggest brand awareness campaigns—like the Budweiser lizards and the “got milk?” ads for the California Milk Processors Board. Their agency, GS&P, has a client list that includes Doritos, Pepsi, Cheetos, BMW, Xfinity, the NBA, and Nike. Jeff and Rich were named Adweek’s “Executives of the Decade” and GS&P was recognized as “Agency of the Year” numerous times by multiple publications.