Business success is a measure of business performance; every company defines business success differently. However, a few common markers exist, including revenue, employee happiness, and how long a company has operated. 
Building a profitable business is a rewarding but challenging venture. Use these tips to form your own business growth strategies:

1. __Be flexible__. Startups and successful entrepreneurs pivot when needed. It may feel frustrating at times to put in hard work and not see it pay off, but those times make for good opportunities to reevaluate your strategy. 
2. __Create a business plan__. As a business leader, you must outline your business goals and the steps you need to take to get there. Be consistent in your efforts, but don’t hesitate to change the plan when necessary.
3. __Hire great employees__. Successful business leaders hire people to help the business succeed. Doing so takes work off your plate and empowers others who want to work for you. Hire [motivated employees](https://www.masterclass.com/articles/employee-motivation) who either have the skill set you need or that you can train well.
4. __Keep records__. As a small business owner, you know the most about your company’s history. Keep detailed records of the business decisions you make (and whether or not they succeed), so your employees can learn from your experience. 
5. __Prioritize your customer base__. If you provide a great [customer experience](https://www.masterclass.com/articles/customer-experience-explained), your customers are more likely to repurchase your product or service. Develop a [marketing plan](https://www.masterclass.com/articles/marketing-plan-defined) to reach your ideal customer and ensure your company meets their needs.
6. __Stand out from competitors__. Analyze the strategy of other players in the industry, and define how your unique strengths make you stand out. Innovate based on those strengths and market your differences to consumers.
Get the [MasterClass Annual Membership](https://www.masterclass.com) for exclusive access to video lessons taught by business luminaries, including Howard Schultz, Chris Voss, Robin Roberts, Sara Blakely, Daniel Pink, Bob Iger, Anna Wintour, and more.
If you’re an entrepreneur chasing business success, read these tips for how to build your company. 

If you’re an entrepreneur chasing business success, read these tips for how to build your company. 

Business Success: 6 Tips for Building a Successful Business

Business success is a measure of business performance; every company defines business success differently. However, a few common markers exist, including revenue, employee happiness, and how long a company has operated.

What Is Business Success?

Building a profitable business is a rewarding but challenging venture. Use these tips to form your own business growth strategies:<ol class="mc-m-4"><li class="mc-my-4"> 1. Be flexible. Startups and successful entrepreneurs pivot when needed. It may feel frustrating at times to put in hard work and not see it pay off, but those times make for good opportunities to reevaluate your strategy. </li><li class="mc-my-4"> 2. Create a business plan. As a business leader, you must outline your business goals and the steps you need to take to get there. Be consistent in your efforts, but don’t hesitate to change the plan when necessary. </li><li class="mc-my-4"> 3. Hire great employees. Successful business leaders hire people to help the business succeed. Doing so takes work off your plate and empowers others who want to work for you. Hire <a href='https://www.masterclass.com/articles/employee-motivation' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/employee-motivation","linkCopy":"motivated employees","category":null}'>motivated employees</a> who either have the skill set you need or that you can train well. </li><li class="mc-my-4"> 4. Keep records. As a small business owner, you know the most about your company’s history. Keep detailed records of the business decisions you make (and whether or not they succeed), so your employees can learn from your experience. </li><li class="mc-my-4"> 5. Prioritize your customer base. If you provide a great <a href='https://www.masterclass.com/articles/customer-experience-explained' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/customer-experience-explained","linkCopy":"customer experience","category":null}'>customer experience</a>, your customers are more likely to repurchase your product or service. Develop a <a href='https://www.masterclass.com/articles/marketing-plan-defined' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/marketing-plan-defined","linkCopy":"marketing plan","category":null}'>marketing plan</a> to reach your ideal customer and ensure your company meets their needs. </li><li class="mc-my-4"> 6. Stand out from competitors. Analyze the strategy of other players in the industry, and define how your unique strengths make you stand out. Innovate based on those strengths and market your differences to consumers. </li></ol>

6 Tips for Building a Successful Business

Get the <a href='https://www.masterclass.com' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com","linkCopy":"MasterClass Annual Membership","category":null}'>MasterClass Annual Membership</a> for exclusive access to video lessons taught by business luminaries, including Howard Schultz, Chris Voss, Robin Roberts, Sara Blakely, Daniel Pink, Bob Iger, Anna Wintour, and more.

Want to Learn More About Business?

If you’re an entrepreneur chasing business success, read these tips for how to build your company.

If you’re an entrepreneur chasing business success, read these tips for how to build your company. 
