Business

Inside the Buyer’s Journey: The 3 Stages of the Buyer’s Journey

Written by the MasterClass staff

Last updated: Feb 25, 2022 • 5 min read

Inbound marketing is a technique that companies use to draw potential customers in, using social media, digital marketing, targeted content, and SEO. When a business begins to develop their inbound marketing strategies, they look to a process called the buyer’s journey to determine what content they should produce to attract prospects.