Competitive Pricing Guide: How to Price Competitively

Written by MasterClass

Last updated: Apr 15, 2022 • 4 min read

Business owners looking to set prices for their products in a way that optimizes sales can turn to competitive pricing as a tried-and-true strategy. Competitive pricing is a means of increasing sales by using competitors’ products as a benchmark for how much a good is likely to sell for. Learn how this strategy works in the real world.