Business

5 Creative Direction Tips From Advertising Experts Goodby & Silverstein

Written by the MasterClass staff

Last updated: Jun 1, 2021 • 3 min read

Creative direction is a profession the requires a multifaceted skill set. To work as a creative director you need both a keen eye and strong leadership skills and management skills. Jeff Goodby and Rich Silverstein of successful San Francisco-based advertising agency Goodby, Silverstein & Partners believe that honing your craft as a creative director means taking all of your observations of design, language, and the world around you and using them to understand and take care of the creative people and staff you work with.