Future-proofing is a form of strategic planning that considers the long-term well-being of a company and its mission to promote success for years to come. Different companies will take unique steps to future-proof their brands and prepare for future events, like global economic shifts and technological advancements. Future-proofing might include committing to a customer-centric, specific [mission statement](https://www.masterclass.com/articles/how-to-write-an-effective-mission-statement-in-3-steps); incorporating new technologies; building solid [partnerships](https://www.masterclass.com/articles/business-partnership-guide); and seeking feedback from stakeholders.
There are a few ways companies can secure their future work and make a significant impact in the long term. Consider the following future-proofing methods:

1. __Collaborate with new brands__. You may have a specific need that another company can fulfill, and you may be able to satisfy another company's needs. Mutually beneficial partnerships can expand your reach and expose your offerings to new audiences.
2. __Find ways to increase retention__. Releasing new apps are ways to engage audiences and prolong the [customer experience](https://www.masterclass.com/articles/customer-experience-explained) life cycle. Subscriptions or necessary upgrades to use certain functionalities make sure customers stay tied to your brand.
3. __Hire forward-thinking employees__. When hiring, consider those with creative outlooks and leadership potential, leading to savvy decisions and long-term success. It is essential to employ forward-thinking team members to challenge the status quo.
4. __Practice sustainability__. Sustainability has become a buzzword for a good reason. Customers care about the ethical sourcing of goods and a company’s efforts to combat climate change, and sustainable practices can also save companies energy and money. Eco-friendly practices make a company more independent and favorable to employees.
5. __Save money where needed__. Automation is appealing because it can save money and increase efficiency. However, many jobs still require a human touch, no matter what technological advancement brings. Know where you can save on costs and where you can maximize a workforce’s skills to stay current with trends and smart with budgeting. 
Get the [MasterClass Annual Membership](https://www.masterclass.com) for exclusive access to video lessons taught by business luminaries, including Howard Schultz, Chris Voss, Robin Roberts, Sara Blakely, Daniel Pink, Bob Iger, Anna Wintour, and more.
Future-proofing is a business practice that encourages sustainable models and strategic plans to guarantee a company's longevity. It is essential to know how to adapt, optimize, and plan for future events.

Future-proofing is a business practice that encourages sustainable models and strategic plans to guarantee a company's longevity. It is essential to know how to adapt, optimize, and plan for future events.

Future-Proofing: 5 Ways to Future-Proof Your Business

Future-proofing is a form of strategic planning that considers the long-term well-being of a company and its mission to promote success for years to come. Different companies will take unique steps to future-proof their brands and prepare for future events, like global economic shifts and technological advancements. Future-proofing might include committing to a customer-centric, specific <a href='https://www.masterclass.com/articles/how-to-write-an-effective-mission-statement-in-3-steps' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/how-to-write-an-effective-mission-statement-in-3-steps","linkCopy":"mission statement","category":null}'>mission statement</a>; incorporating new technologies; building solid <a href='https://www.masterclass.com/articles/business-partnership-guide' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/business-partnership-guide","linkCopy":"partnerships","category":null}'>partnerships</a>; and seeking feedback from stakeholders.

What Is Future-Proofing?

There are a few ways companies can secure their future work and make a significant impact in the long term. Consider the following future-proofing methods:<ol class="mc-m-4"><li class="mc-my-4"> 1. Collaborate with new brands. You may have a specific need that another company can fulfill, and you may be able to satisfy another company&#39;s needs. Mutually beneficial partnerships can expand your reach and expose your offerings to new audiences. </li><li class="mc-my-4"> 2. Find ways to increase retention. Releasing new apps are ways to engage audiences and prolong the <a href='https://www.masterclass.com/articles/customer-experience-explained' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com/articles/customer-experience-explained","linkCopy":"customer experience","category":null}'>customer experience</a> life cycle. Subscriptions or necessary upgrades to use certain functionalities make sure customers stay tied to your brand. </li><li class="mc-my-4"> 3. Hire forward-thinking employees. When hiring, consider those with creative outlooks and leadership potential, leading to savvy decisions and long-term success. It is essential to employ forward-thinking team members to challenge the status quo. </li><li class="mc-my-4"> 4. Practice sustainability. Sustainability has become a buzzword for a good reason. Customers care about the ethical sourcing of goods and a company’s efforts to combat climate change, and sustainable practices can also save companies energy and money. Eco-friendly practices make a company more independent and favorable to employees. </li><li class="mc-my-4"> 5. Save money where needed. Automation is appealing because it can save money and increase efficiency. However, many jobs still require a human touch, no matter what technological advancement brings. Know where you can save on costs and where you can maximize a workforce’s skills to stay current with trends and smart with budgeting. </li></ol>

5 Ways to Future-Proof Your Business

Get the <a href='https://www.masterclass.com' target='_self' class='mc-text--link' data-mc-segment-trigger='true' data-mc-segment-event-type='Article Page Click' data-event-obj='{"textTag":"p","href":"https://www.masterclass.com","linkCopy":"MasterClass Annual Membership","category":null}'>MasterClass Annual Membership</a> for exclusive access to video lessons taught by business luminaries, including Howard Schultz, Chris Voss, Robin Roberts, Sara Blakely, Daniel Pink, Bob Iger, Anna Wintour, and more.

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Future-proofing is a business practice that encourages sustainable models and strategic plans to guarantee a company&#39;s longevity. It is essential to know how to adapt, optimize, and plan for future events.

Future-proofing is a business practice that encourages sustainable models and strategic plans to guarantee a company's longevity. It is essential to know how to adapt, optimize, and plan for future events.
