GMV Meaning: How to Calculate Gross Merchandise Value

Written by MasterClass

Last updated: Jun 17, 2022 • 4 min read

Your GMV, or gross merchandise value, allows you to track your total volume of sales, whether for your startup or long-established e-commerce company. Every time a customer completes the checkout process, they grow your revenue. As more and more transactions happen, this sales revenue continues to increase. Learn more about the meaning of GMV for your business.