Business

How to Create a Unique Selling Proposition for Your Business

Written by the MasterClass staff

Last updated: Nov 2, 2021 • 4 min read

When two small businesses compete to reach new customers and dominate a target market, one may succeed and the other may fail. For decades, analysts have studied such cases to understand what makes one a successful business and the other a failure. The answer may be that the more successful business has provided a unique selling proposition to its target audience.