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Once a reader sees a book cover design and thinks the book title is intriguing, what’s next? What helps them decide if they want to make the purchase? They might flip to the back of your book or to the dust jacket and read the blurb.

Book blurbs are an oft-overlooked part of a writer’s marketing plan—after you’ve spent so much time writing a new book, it can feel understandably overwhelming to write even more—but these blurbs are actually a crucial part of book sales, and they can be what turns a little-known novel into a bestseller.