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Who Is Chris Voss?
Christopher Voss is a leading authority on the art, science, and practice of negotiation. During his 24 years of experience with the Federal Bureau of Investigation—many of them spent as the bureau’s lead international kidnapping negotiator—Chris engaged with some of the world’s most dangerous criminals in some of the most high-pressure situations imaginable.
Chris began his federal law enforcement career as a SWAT officer at the FBI’s Pittsburgh field office. Determined to join the bureau’s elite hostage negotiating team, he spent five months as a volunteer at a suicide prevention hotline and honed his powers of persuasion with people who sometimes had to literally be talked off the ledge. Chris rose through the ranks of FBI hostage negotiators stationed in New York, eventually becoming lead crisis negotiator and a key player in the New York City Joint Terrorism Task Force. From there, Chris’s focus became international in scope.
In 2008, Chris transitioned to the private sector, founding the Black Swan Group. As founder and CEO of the Black Swan Group, he draws from his wealth of knowledge and experience to train businesses and individuals to become highly effective negotiators in their own right. The firm empowers business executives, public servants, and other individuals with a crucial set of tools that enable them to effectively negotiate for themselves. Chris has also taken his knowledge into the classroom as an adjunct professor of business negotiations at both the University of Southern California’s Marshall School of Business and Georgetown University’s McDonough School of Business.
7 Principles of Negotiation From Chris Voss
Negotiation was seen as a zero-sum game for a long time. The goal was to get as much out of the interaction as possible—but always at your opponent’s expense. Your counterpart was your enemy, and the negotiation was a battle. A lot of people who consider themselves crack negotiators still take an adversarial posture toward their counterparts across the table, but there’s a much savvier way to conduct a negotiation. The idea is to realize that the situation is the adversary and that the person across the table is actually your negotiating partner—a partner who is to be worked with, not against, in pursuit of a mutually beneficial outcome. In short, effective negotiation is collaborative.
- Show the other side that you are negotiating in good faith. The idea is to demonstrate that you are not here to deceive or exploit the other side—sometimes showing deference can be key.
- Be genuinely interested in what drives the other side. Understanding their goals, motivations, wants, and fears will help you navigate the negotiation effectively. An authentic connection with your negotiating partner will help lead to an optimal outcome for both parties.
- Take emotions into consideration. Negotiators used to assume that eliminating emotion from the process would create the most logical (i.e., best) outcome. But what we understand now through neurological research is that there is no way to cut people’s feelings out of the process. Nor is it desirable to do so. In reality, suppressing emotions—specifically negative emotions—will hurt the process.
- Build trust-based influence through the use of tactical empathy. By appealing to your counterpart’s emotions, you can build rapport, mutual understanding, influence, and—ultimately—deals.
- Work to deactivate negative feelings. Fear, suspicion, anger, aggression, and distrust will impede the negotiation. From a neurological standpoint, this means you should work to defuse activity in the amygdala, the part of the brain that houses those feelings. Watch for body language that indicates negative feelings, and, when you notice it, focus again on using tactical empathy.
- Aim to magnify positive emotions. People are actually smarter when they’re in a positive frame of mind. Building trust, comfort, and rapport will help you accomplish your goals. It will also benefit you to abandon the whole notion that “they’re crazy.” Know that the other side has a rationale, motivations, and some strong feelings for wanting what they want—even though their goals may be diametrically opposed to yours.
- Keep an eye out for black swans. Another crucial element in negotiation is the existence of black swans—those seemingly innocuous pieces of information that, once revealed, can change the entire negotiation process. Imagine this: You’re a vendor, and you’re sitting across the table from the executives at a company that has been failing to pay you for your goods and services in full and on time. As you press for an ironclad payment schedule, your knowledge that the company posted record profits last quarter—aka your black swan—could boost your position immensely. It’s much harder to defend late payments when everyone at the table is aware that business is booming.
Being a good negotiator is not just about fighting for the upper hand and arguing for your bottom line. Successful negotiation is about presenting your point of view in a calculated and calm way, through carefully calibrated questions and oftentimes by giving your negotiating partner an illusion of control. Though you may never find yourself as an FBI agent in the middle of a bank robbery hostage negotiation, it doesn’t mean you can’t apply Chris Voss’s basic principles and negotiation techniques to advance your own chosen career—whether you’re interviewing for a new job or negotiating for a salary increase. The key is to use curiosity, deference, empathy, influence, positivity, and rapport to craft the best deal possible.
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