TAM, SAM, SOM: Understanding Market Size for Your Business

Written by MasterClass

Last updated: Jan 5, 2022 • 4 min read

Start-ups, entrepreneurs, and investors often use the TAM, SAM, and SOM metrics to uncover the potential upside to an investment opportunity such as a new product or service. Learn the definitions for these acronyms and explore their role in helping businesses prioritize new products and secure vital funding.