Business

B2B Marketing Guide: How to Create a B2B Marketing Campaign

Written by the MasterClass staff

Last updated: Feb 25, 2022 • 5 min read

While some businesses specialize in marketing goods and services directly to consumers, others use a business-to-business (B2B) strategy to market their products to other businesses. Learn more about this type of marketing and how to create your own B2B marketing strategy.